Monday, November 13, 2006


It's fast coming up to the end of the Year and soon time to pick the CB Australian Agency of the Year (and NZ Agency of the Year) -- and also to work out the 2007 CB Creativity/ Billings Index (or Hot+Cold Chart).
Agencies should include number of staff and current billings to give CB an idea where to place the agency in terms of size. Where you appear (in the Red or Blue zone) depends of course on your creative output in the 2006 year.
Provide your TV on a DVD and print work preferably as A3 laser prints. Please list highlights of the year, including all awards won in 2006, new people, plus accounts won and lost, etc. in a separate doco.
Please only include work that has run between January 1 to Dec 31, 2006. In a separate section, include 2005 work that has won awards in 2006 - otherwise, just list the work and what awards it won.
Even if you feel it's not your year, please send CB your best as it is vital
to work out where your agency fits on the 2007 CB Creativity/Billings Index.
Make sure your package arrives at CB prior to Wednesday 20th December, 2006.

Address to:
Campaign Brief
Level 1
24 Hickson Road


Anonymous Anonymous said...

You'd think GPY&R Melb would be a shoo-in based on the year's work. But isn't their future potential blighted by the recent staff losses?

Mmmm. Could be a very tight race this year. Surely not Saatchis again. Lowe Hunt, perhaps?

3:00 PM  
Anonymous Anonymous said...

If it's based on Merit, it's got to be Patts Melb. They have been the absolute best for at least the last year.

And about the future...all the guys I saw constantly on stage at award the other week are all still working there. Not even one of their awards including Agency of the Year was for 'Big ad' or those boys.

Not much to worry about over there, except how to get the photo taken for the cover.

1:12 AM  
Anonymous Anonymous said...

Lowe did a great job on Lynx, but it's one campaign.

Patts Melb had about half a dozen big clients firing this year. That's what got them Award agency of the year.

No contest there.

1:16 AM  
Anonymous Anonymous said...

Yes, but Nobby takes people to lunch.

11:33 AM  
Anonymous Anonymous said...

the furnace has gone right down the toilet... anyone see their electrolux print ...ouch...pity they lost their standards when you know who left.

mrs bovington

3:11 PM  

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