Tuesday, November 14, 2006


The recent commercial for Tiger Beer, part of a major multi-media push, created by Saatchi & Saatchi, Auckland includes three suicides and subsequent reincarnations as different creatures, stressing the importance of enjoying Tiger Beer in this life, not the next. For a full screen view and other interactive elements of the campaign, go to:

Client: DB
Product: Tiger Beer
Agency: Saatchi & Saatchi New Zealand
ECD: Mike O'Sullivan
CD: Toby Talbot
Art Directors: Andy DiLallo, Jay Benjamin, Cameron Harris
Writers: Jay Benjamin, Andy DiLallo, Cameron Harris, Tom
Production Company: Film Construction
Director: Jesse Warn


Anonymous Anonymous said...

Got sent to me last week and I was instantly jealous. Think of all the typical blokey beer ads and then watch this. I have no idea how they sold it.

Great idea, really well directed.

Nice work.

8:08 AM  
Anonymous Anonymous said...

Good stuff.

9:07 AM  
Anonymous Anonymous said...

Can't wait for other products apart from beer to approve great concepts..

cynical junior

9:12 AM  
Anonymous Anonymous said...

Can anybody tell me if those ads that Saatchi's sydney did for Tooheys Old- the magazine ads, which I think are bloody fantastic by the way- the best print work I've seen in Australia for god knows how long. BUT- I haven't seen them much- did the client pull them? Wasn't the client brave enough? Or do I just read the wrong mags?

9:35 AM  
Anonymous Anonymous said...

Sorry I was so busy praising Toohey's old that I forgot to say that I think this is a lovely fresh idea for beer- makes you watch and think and not only that, reincarnation is relevant to asian beer. Bloody hell, well done. Very watchable.

9:39 AM  
Anonymous Anonymous said...

they were entered under point of purchase at cannes...sorry smell a scam..

9:53 AM  
Anonymous Anonymous said...

I thought they only ran as posters?

11:14 AM  
Anonymous Anonymous said...

similar idea as that Nike ad with the squirrel.

9:50 PM  
Anonymous Anonymous said...

Oh my god reincarnation has been done last year by Mojo Melbourne for Nike. This means it can never be done again in the history of advertising by anyone.

Reincarnation is so last year.

This is a classic example of theft of IP.

Who would have thought that Saatchis would be so blatant, i'm disgusted.

This industry is gaye

Gay person.

8:57 AM  
Anonymous Anonymous said...

I think it is a very nice piece of work. Not brilliant. But they dont have guiness budgets down there do they.

Its a very nice cheeky piece of work with toby talbot stamped all over it.

Good work.

2:00 AM  
Anonymous Anonymous said...

It doesn't have Toby stamped on it.
It stinks of THE YANKS. It's that fresh stank that makes my cock shrink with jelousy that only those two can deliver.
The only team I think are nearly as good as me.
PS You're in town and you don't call.
Fuck you both cunts...And fuck the neighbours.

2:37 PM  
Anonymous Anonymous said...

We love you Misch! And we're sorry we didn't call but don't even try to use jealousy as an excuse for your tiny cock.

The Yanks

9:28 AM  
Anonymous Anonymous said...

It looks like Mojo's Maureen has been reincarnated. Just like the traffic ambient stuff, eh...?

9:33 AM  

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