CANNES LIONS CONTENT SHOWCASE TO LAUNCH IN 2007
The organisers of the Cannes Lions International Advertising Festival announced today the introduction of a Content Showcase in 2007, a dedicated exhibition area inside the Palais des Festivals, where content creators and providers across all media platforms can display their products and capabilities to the 10,000 attendees.
The Cannes Lions Content Showcase aims to be both informative and educational. Within the dedicated area, to complement the stands, there will be a series of Content related workshops available to all registered delegates.
“As a growing trend, content creation is affecting how the media and advertising markets will operate in the future. In a consumer led market where control and choice are the buzzwords, the advertising industry is at the heart of this evolution. Branded Content, Mobile Content, Podcasts and Gaming are just some of the opportunities, both traditional and non traditional, that will shape the future”, said Terry Savage, Executive Chairman of the Festival (left).
Ten Content workshops will take place from Monday 18th to Friday 22nd June. Delegates wishing to attend will be able to reserve online at www.canneslions.com at no extra cost.