Friday, November 03, 2006


Make a Big Noise for Make Trade Fair, a global, non-traditional media competition and campaign for Oxfam International, has launched worldwide.
The competition calls for anyone in the world under the age of 30 to dream up a non-traditional campaign idea for Oxfam’s Make Trade Fair cause. The winning entrant will then have their idea brought to life and distributed across new media channels globally in 2007.
The competition and campaign was conceived by The Rumpus Room, a new creative division of New Zealand-based production company The Sweet Shop. “We’re really looking for the kind of idea that can spark a phenomenon”, said The Sweet Shop’s Managing Director, Paul Prince. “That’s what it’s about: bringing a great idea to life for a worthy and relevant cause in the biggest way we can."
In partnership with YoungGuns, Make a Big Noise for Make Trade Fair will be judged by over 60 of the world’s leading creative heavyweights in advertising, communication and new media. This elite jury - with members from South America, South Africa, the UK and Europe, Asia, the Middle East, Australia, New Zealand and North America – will bring a truly international perspective to determining the winner.
“YoungGuns is delighted to be involved," said YoungGuns co-founder, Kristian Barnes. “This is a great opportunity for creatives everywhere to push boundaries in developing a brilliant idea, using non-traditional media for a righteous cause."
Oxfam International is excited by the launch of Make a Big Noise for Make Trade Fair to the world. “By embracing the changing communications landscape and championing the creativity of young people all over the globe, we hope to create something that will generate large scale awareness, bring about change and inspire a new generation to take ownership of the cause to Make Trade Fair," said Bernice Romero, Advocacy and Campaigns Director of Oxfam International.
The Rumpus Room is a new division of The Sweet Shop that aims to harness the changing face of global communication; Make a Big Noise for Make Trade Fair is one example of this.
As Jacqui Kenny, Creative Director of The Rumpus Room explains: “The winning campaign for this competition should attract attention, invite participation and engage young people through new media everywhere."
To learn more or to enquire about adding your support to the competition and campaign, visit the competition site at:


Anonymous Anonymous said...

What about combining the Young guns with the story below and creating the Young Gunn report?

Just a thought.

5:44 PM  
Anonymous Anonymous said...

Is there any particular reason why this is restricted to those under 30?

I've spent a couple of hours pondering, but can't think of one.

11:38 PM  
Anonymous Anonymous said...

11.38, it's because the advertising industry actively discriminates against young people, so they need all the help they can get.

5:53 PM  
Anonymous Anonymous said...

Dear 11.38pm esquire

A couple of hours pondering?

I think you may have answered your own question

pondering .... what a pompous thing to do,

The premise is to support young talent, try it some time, there is great pleasure in it.

from a gracefully aging 46 year old

11:58 PM  
Anonymous Anonymous said...

So its like the Big Idea Curious Films & Getty Images did for Young Guns last year? Or is it different?

12:22 AM  
Anonymous Anonymous said...

So the Sweet Shop & Young Guns have become an agency w/a creative director and an account?

12:38 AM  
Anonymous Anonymous said...

Isn't 40 the new 30's and 50 the new 40's. which would mean 30 is the new 20's. So all the 30 somethings would qualify to enter this competition. WHY THE HELL BELOW 30??? This is 2006 NOT the 1800's when people died at 30. We're still alive and kicking arse!

Young man
Age: 29 years and 364 days

9:59 AM  
Anonymous Anonymous said...

Its restricted to under 30's because anyone over 30 would be smart enough to understand that its a ploy for you to work for free.

6:23 PM  
Anonymous Anonymous said...

"it's because the advertising industry actively discriminates against young people, so they need all the help they can get."

What a load of crap. Take a look around your agency. How many of the people working there are under 35 - most? The industry is geared towards young people. Not many other industries have as many young people working in them.

10:53 AM  
Anonymous Anonymous said...

Fair trade is not a bad thing to work for free for. 6:23 PM It's called charity.
No wonder there is a perception out there that advertising people are wankers.

Having said that, It is true that wealthy agencies should put more resources into this kind of thing. All too often it's the young creatives trying to catch a break, working all night for free so the agency can take some credit for doing charity work, when they haven't sacrificed much at all for the cause. Most, if not all the work has been done after hours by juniors.

11:05 AM  
Anonymous Anonymous said...

Maybe they want something fresh. Ouch!

11:56 AM  
Anonymous Anonymous said...

Wake up. Its not charity. Nothing is ever just charity. Its much more clever than that.

The Make a Big Noise/ Rumpus Room scheme is a play to promote the Sweet Shop's first step into the role of creative agency....

Under the new scheme, The Rumpus Room will work directly with clients to source idea sfor a brief from an everchanging group of free-lance creatives.

The job of selecting the best idea for the brief, in this case. willl be done for the Rumpus Room by a jury of top creatives compiled for them by Young Guns as additional requirement to their judging obligations for YG Award.

The Rumpus Room will then take the winning idea to their parent company, the Sweet Shop, for production of the campaign.

When completed, the Rumpus Room, w/ the help of Young Guns, will publicize their first campaign for OxFam and so legitimate the Sweet Shop's first step into the role of creative agency.

The campaign will then be entered into the award circuit and they will more or less be garunteed to win... because those on the jury will be more or less the very same judgets that chose the "winning idea" at Young Guns.

This done, The Sweet Shop's Rumpus Room can begin to fully pitch their "Production-Company-turned-Creative Company" model directly to clients, who will love it as a more cost-effiecint alternative to the agency system & a more direct means of achieving the goals dictated by research.

Leaving the agencies to facilitate distribution of the media, apply concetps to POS & Interactive, and whatever else that clients have not yet figured out how to get done themselves.....

Thus, the creative revolution to replace the existing agency structure will be succesffuly achieved -In this case,, with the support of the status quo's top guns (ironic).

Again, its a brilliant scheme, if not a Trojan Horse.

Please forgive me for posting anonymously.

3:54 PM  
Anonymous Anonymous said...

How about fair trade for juniors?

4:04 PM  
Anonymous Anonymous said...

11.05 I agree .. a lot of us have put in the 'hard yards' earning zip to push forward for worthy causes ... sometimes, particularly in the current climate, is way it is.
4.04 .. you wanting fair trade for juniors. I totally support you. Sometimes the business doesn't support you but that being said, I have seen two "Interns" that performed amazingly and had a wonderful time during their "non paying" stint, join Companies in a fulltime, decent paying role .. and it gave them a wealth of experience.

12:50 AM  

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