MONDAY DISCUSSION: SOME RECENT SPOTS FOR PRIMO FROM SAATCHI & SAATCHI, AUCKLAND
Client: Fonterra
Product: Primo
Agency: Saatchi & Saatchi New Zealand
ECD: Mike O'Sullivan
CD: Toby Talbot
Creatives: Andy DiLallo, Jay Benjamin and Cameron Harris
Agency Producer: Fiona Champtaloup
Production Company: Robber's Dog
Director: Adam Stephens
Producer: Mark Foster
posted by CB @ 4:45 AM
29 Comments:
sorry, terrible
nice. Beats the crap out of what I'm working on right now.
Love, love, love them.
i agree, sorry but these spots are just bad. i cringe when creatives try too hard....lame result
I don't want to take these down so I'll just say how they could have been better, sans all the usual client wearing a condom crap.
I think the direction is nice in the first one, visually, love the second one for three pairs of reasons but the idea and 'whacky' v/o seems to be a bit lacking.
I think conceptually, to it's immense downfall, it's almost identical to the 'three-thirty-itis' – and the soundtrack / v/o of the first spot is identical as well.
Could have been a lot better, maybe they'd work better as 15second cut-downs as they seem to drag a bit and are a bit forced.
But hell, that's just an (anonymous) adwankers opinion.
Come on people - what male (or lesbian) creative hasn't dreamed of successfully selling a script featuring a slo-mo of semi-naked babes on space hoppers?
I just wish they could have cast women with natural norks. Now THAT would be an award winner.
Hey fockers,
Wrestling and bouncing girls. So American.
I wuv it.
Great idea, use chicks in bikinis to sell stuff. That could even work for selling cars, oh bugger, it was done in the early 1950's
sad to see that irreverence has a formula
Nice work, love them. Are you going to marry one of these girls too Cam?
trying
a a o o a
a a o o a r
w y t o h d!
Sad to see this blog has a formula.
Crazy. Are they going to win at Cannes? Probably not, but fuck they are so much better than all the other schlock on NZ TV.
Well done boyz.
Adam Stephens rocks.
First off, love them. Well directed, simple and I'm sure they'll go down very well with the target - bra burners right?
But what's up with the bullshit negative posts though? My problem with the blog is not to do with the anonymous aspect, more with the 'comments'. If you have something negative to say, please explain why. The first post in this thread is a disgrace. But then so is the author probably. Lynchy, shouldn't it be a requirement for people to explain their point?
It's supposed to be a 'discussion' isn't it? Not a fucking punching bag for people to vent their frustration. Say it constructively or have a wank in the toilet to make your sad life feel better for that fleeting couple of seconds.
7.57.
It's 9.36's opinion. fuck, get over it.
It's fucking thinned skinned whingers like yourself who are fucking this blog.
As far as I'm concerned, you don't have to explain why you don't like what you see. why does everbody have to become "robert hughes" like. Fuck that!
Fuck, water off a ducks back, tosser!
Fuck!!!!!!!
can't we at least agree that the wacky irreverant dumb concept comedy spot has had it's time. tractor have been doing this style for yonks. they are 15's at best. and if they're better than standard on nz tv...ouch.
Humour is very subjective.
I think they are funny.
These creative know how to bring some fun to the brands they work on. In such a negative world don't you think a little humour in Advertising is needed.
Good work keep the crazy shit comming.............
ok 7.57 here's a thought. this type of no idea but aren't we wacky and weird rubbish was being churned out by the scandinavians for the last decade. it's lazy and not funny. compare to the fabulous tiger beer spot on the blog, which sells the product and tells a fine and original story...now that's craft. it shoulda been a 15 with a 10 cutdown.
Sorry guys, that idea was shite when BBDO NY did it for Snickers years ago. I'm sure Mike O would be aware of that campaign since he used to work for that network. No excuses.
10.48...'keep the crazy shit coming', you're the sort of ass that's thinks poop cushions are wacky fun. piss off.
9.58AM.
7.57 makes an excellent point. YOU are the type of person fucking up this blog.
Especially with your use of exclamation marks.
I think I've seen some of your work before. But I can't remember it.
Do you cry yourself to sleep?
10.48 - please reserve the term 'crazy shit' for proper crazy shit. You know, stuff that pushes boundaries (The Knowledge, Jukka Bros, XBox baby). Please not this.
10.48 i do think a little humour in advertising is necessary. shame these aren't anywhere near funny.
yes I do cry myself to sleep 8.28.
Because I can't help but think of all the fuckwits on this blog who take this stuff so seriously.
It's soooo sad, boo hoo 8.28.
tears.
tears!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
...idiot.
hmmm. I think our collective mental age has officially just become lower than politicians.
Although, we already knew that last time we had a hissy fit over the client wanting to change one line of copy.
Let's grow up a bit and be adults, even gentlemen aye?
average at best
Wacky with a 't'.
Ads with girls in bikinis are one of the few things that simultaneously bore and annoy me. I get so disappointed when people go for that, it's condescending to the target, irritating to women, and just seems like such a lazy choice.
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