OPERATION GATORADE....
posted by CB @ 1:13 PM
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36 Comments:
No director could save that script.
The old ' forbid you to try it' stategy .......tired and shot poorly.
About two minutes 15 too long and even then it feels like i've seen it all before. badly scripted, badly directed/edited, bad idea.
Signed, A Nonny Mouse
pathetic.
Even with the obligatory side-on- head-tilted-right-back refreshment shot, it's pretty different from the usual global sports drink brand ad. Gotta give them props for that.
Awwwh, there's a pungent smell here.
Just terrible.
Fuck that was funny, I pissed my self. The idea was so fresh and new. Apart from that I have never seen anything shot that way before. Well done to all involved a real insparation to all of us.
Way too long and too cliche even if it put a tiny smile on my face (really tiny)
Sparing us the PR release, or are they just protecting the guilty?
It's trying hard to create something much bigger than the small idea it contains. Also very deja vu.
Sent in via email...
It's a good effort, in the book but maybe not a short walk.....Great to see long format getting a run..
Obviously written without Gatorade.
Sent to Lynchy via email...
Sorry, couldn't be bothered to finish watching. Average mockumentary stuff.
To make such a boring ad saying that the product is like steroids is quite commendable.
Because it's so topical I would have expected better. There's not even one clever line in there.
Siimon.
...in the book?
which fucking book would that be?????
The book of incredibly drawn out cliche from old perhaps.
The dialogue lets it down. The edit has a lot to do with this being average. Sorry to those involved. Didn't deserve a spot Lynchy.
Sent to Lynchy via email...
I really like it.
Emailed to Lynchy in response to the question, Destined for award glory or no?....
Surely not.
Love it or hate it, it's better than 99% of stuff on TV. Well done for getting it out there...it's good work.
Nice work.
Thank god it takes Gatorade away from people sweating orange gel
Well done
Zippy and Bongo
Clever work. It made me laugh.
Cringeworthy.
Matty and the team are good blokes but it's time you put a rocket up your suits arses before they make you look bad.
At the end of the day, the creative community will blame the creatives, not the planners.
Emailed to Lynchy from Ben Welsh, CD of M&C Saatchi, Sydney in response to the question, Destined for award glory or no?....
I’d be surprised if it did.
How the fuck could you EVER approve that script.
HOW?????
No seriously.
HOW!!!!!
The Office has a lot to answer for.
A real 'Joe Cocker'
Interesting.
The TVC lead me to the website which is remarkably similar to a website I saw in September involving dodgy ladders.
Check this out-
http://www.beware-of-dodgy-ladders.com.au/
Which is better? I reckon the dodgy ladders wins hands down.
I want to know who's responsible for this badly strategised, badly written, badly directed drivel. The only person who deserves a commendation is the suit who sold what is seemingly an unsellable script.
Should agencies bring in TV comedy writers to help with scripts like this? Discuss.
Maybe they should bring in ring-in creative directors, writers, art directors, planners, suits, comedy writers and receptionists?
Does anyone agree?
It makes me sick that I can't get a job in this industry.
My question about comedy writers is serious. Creatives are great at coming up with one-two jokes (i.e.; your regulation 'gag' ad), but not really trained in the art of funny monologue/dialogue. For that, I reckon you need to ring in writers who have worked on actual TV shows like Kath and Kim, The Glass House etc. Would there be any shame in it? I say no, and feel sure the creatives who did the John Smiths ads didn't mind sharing the credit with Jack Dee.
Nonny Mouse et al, this is a 'doco' version of a 60 (which is tighter and better).
Not to be ouchy but in the case of creatives bringing in comedy writers, this script could have benefited hugely from the help of the guys who write "The Wedge".
Or "Real Stories" (slightly funnier but still crap).
One of the most feble attempts at making an ad I have ever seen. I'm switching to Powerade.
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