ANT & GRANT WIN ROUND 3 OF SIREN AWARDS
George Patterson Y&R Melbourne's popular Carlton Draught “Made from Beer” radio campaign, written by Ant Keogh and Grant Rutherford, has won the top awards in round 3 of the 2007 Siren Awards. The winning spot, “Carlton Draught Story”, tells the highly improbable story of the beginnings of the Carlton Draught brewery.
Judges and previous round winners, Jonas Peterson and Paul Reardon from Clemenger BBDO, said the ad was a worthy winner. “They told a great story at a gentle pace,” said Reardon. “It was well branded and well directed. What’s more it made me laugh."
Keogh and Rutherford, who have recently left the agency, said they wanted to get back to basics with the ad. “I don’t know if it is unique but it has a fair sting in it. The main character dies. Most ads aren’t so black probably,” they said.
A commercial called “Chocolate Milk Song” for 7-Eleven by Andrew Woodhead from Leo Burnett Melbourne was highly commended in the single category.
The Round 3 winning ad, "Carlton Draught Story", also formed part of the three-ad campaign that won the Campaign category.
There were also three highly commended campaign entries. “The Strike Bowling Bar”, a campaign of four 45-second ads to launch Strike Bowling Bar, was created by Kent Howlett from Hot Tomato on the Gold Coast.
The second highly commended was “RSPCA” for RSPCA by Tim Hamlin for DMG Radio Melbourne, an emotive and highly confrontational campaign urging people to “dob in” those who are cruel to animals. “Yakka Fake Legends” for Hard Yakka, written by Andrew Wilson from Wilson Everard Advertising and featuring comedian Austen Tayshus, was also highly commended.
The Round 3 Craft category winner was “Cirrus Communications - Anywhere in the World" for Cirrus Communications. The ad was produced by 2006 Craft Silver Siren winner, Vaughan Jones from Hot 91 on the Sunshine Coast.
The Craft category recognises the important role of sound engineers in creating good ads for radio, and encourages them to keep pushing the boundaries in sound. The Craft winner from each round will be awarded the power to judge the Craft category in the following round.
All spots can be heard at www.sirenawards.com.au