BMF TAKES OUT B&T AGENCY OF THE YEAR TITLE
BMF Sydney has taken out the B&T Agency of the Year title, as well as the Direct Agency of the Year award in a lunchtime ceremony in Sydney yesterday. BMF creative partner Warren Brown (pictured) was there to accept the award.
Saatchi & Saatchi won the New Zealand Agency of the Year title for the second year in a row, while Saatchi & Saatchi Interactive NZ was named Digital Agency of the Year.
Lowe Hunt Sydney was named Creative Agency of the Year while its brilliant 'LynxJet' work for Unilever won Campaign of the Year.
NSW Agency of the Year went to Saatchi and Saatchi and DDB took out Victorian Agency of the Year.
Marketforce Perth took the Other States Agency of the Year award for the second-year running while cummins&partners Brisbane was named Emerging Agency of the Year.
AWARD’s trans Tasman co-chairmen Paul Prince and Philip Putnam received the Personality of the Year accolade for their amazing feat in transforming the creative organisation over the last year. Auckland based Prince, who could not be there to receive the award, said that Darryn Devlin, his AWARD co-chairman until June this year, also deserved recognition for leading the drive to independence.
posted by CB @ 8:33 AM
7 Comments:
Well done Princey and Phil. And Darryn, who bravely pushed all the AWARD changes with Princey.
If BMF, who are based in NSW, took out agency of the year, how come they didn't win NSW agency of the year?!?
The B and T awards are getting stranger year on year. For something that is so seemingly important, there needs to a lot more transparency to the process.
As an example, it needs to be made clear what weighting each criteria has . . . is creative more important that client wins and agency growth, or does client retention win above all? These are simple things to make clear.
Also, there are clearly issues with establishing what constitutes an agency.
It also doesn't help matters that Adnews and B and T run "Best Of" awards, as it means that both are dimished in their credibility.
Recognition is important, but there needs to be a clearer delineation of what constitutes success.
LOL
11.56 is a numnut
It can't be based on awards, in Direct especially, I think M&C Saatchi obliterated anything BMF could manage.
Yes, what exactly is the judging criteria? Especially for direct agency of the year. Didn't M&C just wipe out BMF at the ADMA awards?
5:23, I think 11:56 has a point.
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