GRAHAM KELLY LURED TO TBWA\TEQUILA SINGAPORE
TBWA\Tequila Singapore has lured former BBH Japan ECD Graham Kelly to the position of integrated creative chief.
It a big coup for the agency as he is the one of the few creatives to have achieved international recognition across all media.
In 1991, Kelly moved to Singapore, joining O&M Direct as a copywriter. Four years later, he moved “above-the-line” with O&M. Approximately three years he had progressed to Senior Writer.
He then advanced to Creative Director, joining Leo Burnett Singapore in 1998.
One year later in 1999 he joined TBWA Singapore, as Executive Creative Director.
Eager to expand his knowledge of “New Media” (as it was called back then), Kelly joined Ogilvy Interactive in July 2000 as Regional Creative Director, Asia Pacific. In this role he oversaw the build up of the regional network, which ultimately grew to encompass Hong Kong, Tokyo, Beijing, Jakarta, Shanghai, Kuala Lumpur and Singapore.
In August 2003, Kelly joined Saatchi & Saatchi Singapore. His role was to strengthen the agency’s through-the-line abilities, and expand the agency’s creative offering into direct marketing and interactive.
In October 2006 he joined BBH. His brief was similar: to strengthen the agency’s creative offering across all media. Since joining, Graham has been instrumental in winning the agency’s latest client: New City Corporation, which has entrusted the agency to launch a new online mortgage service. This campaign encompasses viral films, rich media banners, ambient media, EDM (Electronic Direct Marketing) and mobile.
Kelly’s print and TV work has been awarded at shows such as: Asia-Pacific Adfest, Media Awards, The One Show, Clio, Cannes, D&AD and Communication Arts. He has won a cross-section of all the major DM awards: Caples, Echos and the Asian Direct Marketing awards (where he has won Best of Show twice).
And his interactive work has been awarded at shows such as the One Show Interactive, Cannes Cyberlions, Clio Interactive and Communication Arts.
As such, he is the one of the few creatives to have achieved international recognition across all media.