Wednesday, January 31, 2007


M&C Saatchi Sydney has created its final campaign for IAG’s NRMA Insurance. The television campaign, which is on air in Brisbane, features several high profile Brisbane Broncos NRL players. NRMA Insurance has sponsored the 2006 NRL premiers the Broncos for three years.
The new brand campaign shows the Broncos players in unfamiliar territory - working with NRMA Insurance staff - and the series of faux pas they make as a result.
The series of 5 commercials seek to demonstrate the breadth of experience and depth of products NRMA has in the Queensland market and uses the theme “We’re more help to you than the Broncos are to us.”
The Broncos featured in the campaign are: Darren Lockyer, Corey Parker, Petero Civoneceiva, Sam Thaiday, Tonie Carroll, Brent Tate.

Writer: Laurie Ingram
Art Director: Gav McLeod
Director: Darren Ashton
Producer: Mike Carlton
Production company: Republic
Post Production: Frame, Set & Match


Anonymous Anonymous said...

so what you're saying is the the Bronco's players are retards?

4:09 PM  
Anonymous Anonymous said...

I wonder who was happier to have lost the account, the creatives or the client?

4:33 PM  
Anonymous Anonymous said...

have'nt your learnt.

DONT work with kids, animals & footy players.


6:23 PM  
Anonymous Anonymous said...

Like they say 4.09. every good ad should be based on an undeniable truth.

6:55 PM  
Anonymous Anonymous said...

I love Laurie. Apart from Paul Hankinson, I think Laurie captures the true Aussie voice better than almost anyone. He's a real swell guy to work with too.

6:57 PM  
Anonymous Anonymous said...


7:17 PM  
Anonymous Anonymous said...

No, retard.

8:18 PM  
Anonymous Anonymous said...


great campaign and the best thing i've seen on here in a while.

9:28 PM  
Anonymous Anonymous said...


1:39 AM  
Anonymous Anonymous said...

ye olde, this place has been robbed gag! hahahaha. kinda funny the first time...second time?...hmmmmm

5:32 AM  
Anonymous Anonymous said...

There's LOTS of words on that end super...

5:35 AM  
Anonymous Mr B said...

I think 'special needs' is a more appropriate expression.

10:16 AM  
Anonymous Anonymous said...

Nice to see the 'burglar' joke again; done so much better, so many years ago for Yellow Pages.

10:35 AM  
Anonymous Anonymous said...

That's about the worst acted and directed ripoff of the ESPN Sporscenter campaign I've seen.

10:41 AM  
Anonymous Anonymous said...

I think the main problem here is not the writing, the direction or the acting. It's the whole premise of the brief.

Desperately trying to leverage an irrelevant sponsorship.

If you watch them as nought more than comedy sketches (office rip offs) they're alright. But ads?

12:46 PM  
Anonymous Anonymous said...

The first one was torture. The others, I refuse to click.

2:58 PM  
Anonymous Anonymous said...

I've emailed them to Felcher & Sons.
Attention: Terry Tate.

3:10 PM  
Anonymous Anonymous said...

The reboot one was funny... others lame and idealess.

9:33 PM  

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