M&C SAATCHI SYDNEY'S LAST WORK FOR NRMA INSURANCE
M&C Saatchi Sydney has created its final campaign for IAG’s NRMA Insurance. The television campaign, which is on air in Brisbane, features several high profile Brisbane Broncos NRL players. NRMA Insurance has sponsored the 2006 NRL premiers the Broncos for three years.
The new brand campaign shows the Broncos players in unfamiliar territory - working with NRMA Insurance staff - and the series of faux pas they make as a result.
The series of 5 commercials seek to demonstrate the breadth of experience and depth of products NRMA has in the Queensland market and uses the theme “We’re more help to you than the Broncos are to us.”
The Broncos featured in the campaign are: Darren Lockyer, Corey Parker, Petero Civoneceiva, Sam Thaiday, Tonie Carroll, Brent Tate.
Writer: Laurie Ingram
Art Director: Gav McLeod
Director: Darren Ashton
Producer: Mike Carlton
Production company: Republic
Post Production: Frame, Set & Match