M&C SAATCHI SYDNEY'S LAST WORK FOR NRMA INSURANCE
M&C Saatchi Sydney has created its final campaign for IAG’s NRMA Insurance. The television campaign, which is on air in Brisbane, features several high profile Brisbane Broncos NRL players. NRMA Insurance has sponsored the 2006 NRL premiers the Broncos for three years.
The new brand campaign shows the Broncos players in unfamiliar territory - working with NRMA Insurance staff - and the series of faux pas they make as a result.
The series of 5 commercials seek to demonstrate the breadth of experience and depth of products NRMA has in the Queensland market and uses the theme “We’re more help to you than the Broncos are to us.”
The Broncos featured in the campaign are: Darren Lockyer, Corey Parker, Petero Civoneceiva, Sam Thaiday, Tonie Carroll, Brent Tate.
Writer: Laurie Ingram
Art Director: Gav McLeod
Director: Darren Ashton
Producer: Mike Carlton
Production company: Republic
Post Production: Frame, Set & Match
posted by CB @ 3:28 PM
17 Comments:
so what you're saying is the the Bronco's players are retards?
I wonder who was happier to have lost the account, the creatives or the client?
have'nt your learnt.
DONT work with kids, animals & footy players.
sheeesh!
Like they say 4.09. every good ad should be based on an undeniable truth.
I love Laurie. Apart from Paul Hankinson, I think Laurie captures the true Aussie voice better than almost anyone. He's a real swell guy to work with too.
BRILLIANT
No, retard.
terrific.
great campaign and the best thing i've seen on here in a while.
ye olde, this place has been robbed gag! hahahaha. kinda funny the first time...second time?...hmmmmm
There's LOTS of words on that end super...
I think 'special needs' is a more appropriate expression.
Nice to see the 'burglar' joke again; done so much better, so many years ago for Yellow Pages.
That's about the worst acted and directed ripoff of the ESPN Sporscenter campaign I've seen.
I think the main problem here is not the writing, the direction or the acting. It's the whole premise of the brief.
Desperately trying to leverage an irrelevant sponsorship.
If you watch them as nought more than comedy sketches (office rip offs) they're alright. But ads?
The first one was torture. The others, I refuse to click.
I've emailed them to Felcher & Sons.
Attention: Terry Tate.
The reboot one was funny... others lame and idealess.
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