Monday, January 29, 2007

WHY WATCHING NAT GEO GIVES VIEWERS A 'HEAVY HEAD'


Saatchi & Saatchi Australia has launched a new spot for Foxtel's National Geographic Channel, entitled 'Heavy Head'.

Client: Foxtel
Title: Heavy Head
Executive Creative Director: Nobby
Art Director: Pete Buckley / Chris Round
Writer: Tim Brown / Jamie Diskin
Agency Producer: Llew Griffiths
Director: Steve Rogers @Revolver

10 Comments:

Anonymous Anonymous said...

Doesn't seem new but if they didn't write it just to win awards, which i'm sure they didn't, it's a cracking good ad.

3:23 PM  
Anonymous Anonymous said...

I saw this ad on adforum.com
It was the no:1 ad for 3 days.
Thats more of a compliment to Saatchi's than any comments posted on this blog. International over local any day thanks.

well done Nobby & Gang.

5:52 PM  
Anonymous Anonymous said...

Vignette ads are nothing new, but I reckon this one is beautiful.

5:58 PM  
Anonymous Anonymous said...

I think it's fabulous. Disko you're a legend.

Love, Paris.

8:09 PM  
Anonymous Anonymous said...

Not very attractive to watch. Unlike national geo which is.

10:01 AM  
Anonymous h said...

I can't believe you people aren't rating this ad, it made me feel so sorry for this poor bloke, then just flipped me over into a smile.

Sweet work by all involved.

11:47 AM  
Anonymous Anonymous said...

I think it is quite different and somewhat intriguing. However I think that it doesn't get 'rated' so highly 11.47, is that it isn't really a terrific observation that turns on you as a great reveal to make the viewer go 'Oh, wow, yes of course.' The reason it doesn't do this is that if one takes in lots of information one's head doesn't get heavy.

Unlike the the american town where everyone hadd vad haircuts because of the barber watching HBO

1:50 PM  
Anonymous Anonymous said...

noice.

2:16 PM  
Anonymous Anonymous said...

Steve is a great director and the script is good. It made me smile, just like this blog did.

http://cockshadows.blogspot.com/

3:26 PM  
Anonymous Anonymous said...

Does anyone notice, there is more negative comments if its a good ad, if its crap there's hardly any comment at all.
thats blog for ya.

Im unsure whats happened to the dude with the sore neck either, bit repetitive, I think it had to be, to try and get the bad neck, heavy head idea across. Still its really nicely shot.
unsure what it means.

Hang on!
I get it now, You can turn a TV on its side and it still works?

3:34 PM  

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