Tuesday, January 30, 2007


Sensis and DDB Melbourne have launched a new campaign to promote Sensis’ revamped 1234 phone information service. The two TV ads were directed by Paul Middleditch, who is well known for his work on the iconic 'Big Ad' and 'Not Happy Jan' spots. Middleditch was also the puppeteer and provided the voice of the sock-puppet character for the spots.
The multi faceted campaign is supported by outdoor, direct marketing and online activity.

The DDB Melbourne Team:
Writer: Jim McKeown
Art Director: Luisa Paine
Creative Director: Michael Faudet
Producer: Naomi Ingleton
Account Management: Oliver Lynch and Suzy Lewis
Planning Director: Ian Forth
Director: Paul Middleditch
Production Company: Plaza Films
Media: OMD Melbourne


Anonymous Anonymous said...

Homer Simpson's greatest fear is a Sock Puppet.

12:08 PM  
Anonymous Anonymous said...

A famous director can't help a weak idea, can it?

I just don't get the link - the girl is doing laundry but apparently seeking answers i.e directions etc as well. Makes no sense, and the sock character didn't make me laugh.

The second execution was equally as illogical and lacking in humour. If I was Middleditch I would not have touched this script.

“One of the strengths of the concept DDB have delivered is that it provides an engaging and flexible creative platform for future campaigns..."

Yeah, and England a superb cricket team. What a load of toss.

12:16 PM  
Anonymous Anonymous said...

Kramer's is clowns...

12:33 PM  
Anonymous Anonymous said...

my greatest fear is the director who appears in his own commercials. .. (oh, that was a puppet???)

12:35 PM  
Anonymous Anonymous said...

For a service that supposedly simplifies everything why does it leave me asking so many questions?

1:34 PM  
Anonymous Anonymous said...

does it have to make sense?

For me, ads using humour make more impact. I'm more likely to remember a product that has a funny ad.

I'd think getting people to talk about your product would be the goal "Have you seen the new ad for...."

2:35 PM  
Anonymous Anonymous said...

You will have to grow to love it, everywhere you turn you will see him... outdoor media etc.

It does makes sense, next time you need a phone number, remember not to think of the sock.. Reality is that you will!

And that makes this ad a winner.

9:52 PM  

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