NEW NICORETTE CAMPAIGN VIA CLEMENGER BBDO SYDNEY
Clemenger BBDO Sydney has put to air a new spot for Nicorette, following up on the successful 'Gary' commercials in 2005.
In 2007 Gary is re-introduced as our successful Nicorette quitter, and becomes the new face of Nicorette. Gary, with the help of his trusty cheer squad, have now come back to advise quitters on the best quitting solutions from Nicorette. This first campaign is for Nicorette’s 16-hour patch, where we see our hero quitter Phil is calm and in control wearing his Nicorette 16 hour patch. The Cheersquad support him through his day confirming this as does Gary at the end of his day.
Creative Director: Danny Searle
Copywriter: Annika Johansson
Art Director: Paul Sharp
Director: Steve Saussey
Production Company: Film Construction
Digital CD: Kara Grey
Digital Designer: Michael Widgery
Digital Producer: Felicity Newman