Wednesday, January 31, 2007


Clemenger BBDO Sydney has put to air a new spot for Nicorette, following up on the successful 'Gary' commercials in 2005.
In 2007 Gary is re-introduced as our successful Nicorette quitter, and becomes the new face of Nicorette. Gary, with the help of his trusty cheer squad, have now come back to advise quitters on the best quitting solutions from Nicorette. This first campaign is for Nicorette’s 16-hour patch, where we see our hero quitter Phil is calm and in control wearing his Nicorette 16 hour patch. The Cheersquad support him through his day confirming this as does Gary at the end of his day.

Creative Director: Danny Searle
Copywriter: Annika Johansson
Art Director: Paul Sharp
Director: Steve Saussey
Production Company: Film Construction
Digital CD: Kara Grey
Digital Designer: Michael Widgery
Digital Producer: Felicity Newman


Anonymous Anonymous said...


8:56 PM  
Anonymous Anonymous said...

If you don't have anything nice to say...

5:29 AM  
Anonymous Anonymous said...

All the cranky dudes trying to give up smoking that I've ever known would just punch the shit out of those cheer-leading fancy boys.

10:20 AM  
Anonymous Anonymous said...

I'm glad I quit smoking on my own accord.

11:32 AM  
Anonymous Anonymous said...

You're probably all the same people who like Leo's coffee ad. But to me it's equally annoying.

3:53 PM  
Anonymous Anonymous said...

The original is the best. Why wouldn't you get Tim Bullock as Director again?

9:06 AM  
Anonymous Anonymous said...

Unfortunately this sequel falls flat on its arse, but you have to appaud Clems Sydney's valiant attempt to turn one-off ideas or jokes into campaigns.

Examples which immediately come to mind are Hahn Light, in which the guy did a bomb into a jacuzzi and Visa in which fish fell onto Lance Henriksen's plate at Doyles.

In the former, a guy drenching his girlfriend became the campaign idea, whilst in the latter the slightly spooky Mr Henriksen became the idea.

I'll leave you to decide whether the subsequent spots were an improvement or extension of the original spot.

11:00 AM  
Anonymous Anonymous said...

made me wanna give up... this industry that is

1:39 PM  
Anonymous Anonymous said...

Is it me or is everythig Clems Sydney turns out a poor idea which turns into a an even poorer sequel?

At least the bitching about Proximity Sydney has been removed; they try hard but clearly have some mainstream dinosaurs holding them back.

Obviously the new dawn is coming, as it has in Melb...

10:14 PM  
Anonymous Anonymous said...

Complete rip-off of Starbuck's 'Glenn' from only about 2 years ago. Even the lift shot is identical! Oh dear...

5:02 AM  

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