Tuesday, February 27, 2007

COMPLIMENTS GUARANTEED FOR BMF'S NEW OPSM CAMPAIGN


BMF Sydney’s 2007 trans Tasman campaign for OPSM launched this week, led by a 30# tvc promising a new guarantee for consumers – get compliments or your money back.
The campaign is led by a 30” TVC. Warren Brown, Executive Creative Director, BMF: “As someone who wears glasses myself, I know how getting a compliment can really boost how you feel. ‘Compliments Guaranteed’ is a big idea for the brand, that we’ve delivered with great charm in the TV work, and has extended effortlessly across other communication channels”.
A targeted Direct Mail campaign, mailed out to over 600,000 takes the compliments guarantee idea through to OPSM’s existing customers, highlights new frames in store and hints at the compliments you might expect when you buy new frames.

Executive Creative Director: Warren Brown
Copywriters: Richard Morgan, Matt Lawson
Art Directors: Simon Langley, Onur Kece
GAD/Account Director: Rebecca Oxenbould
Agency Producer: Mandy Payne
Director: Miles Murphy
Production Company: Good Oil
Strategic Planner: Scott Davis


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3 Comments:

Anonymous Anonymous said...

Havent seen this idea done anywhere before...nott

1:48 PM  
Anonymous Anonymous said...

Please lord - there must be some new VO talent in this country somewhere..

11:10 AM  
Anonymous George Shapiro said...

No, compliments are certainly not guaranteed for this spot.

12:29 PM  

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