Wednesday, February 28, 2007


Another indredibly sad day for the industry: one of Australia's finest and best loved TVC producers Phillip Dagg passed away yesterday, after suffering a heart attack on Friday. He was 53.
Says friend Warwick Majcher, partner at Morris & Partners, Sydney: "The Australian advertising industry yesterday lost a larger-than-life storyteller, bon vivant and passionate commercials producer. His body of work spans thirty years and four continents. Phillip was a passionate family man and leaves behind his much-loved wife, Bernadette, his daughter, Bridgette and son, Patrick."
Born and raised in the university town of Armidale on the NSW Tablelands, Dagg’s first full-time position was as tour manager for up-and-coming Australian band, Cold Chisel. He then moved to Melbourne, where he introduced another group of musicians to each other. These guys called themselves Men at Work.
But while Dagg loved music, his passion was film. So he left the music business and went to MIT, where he completed degrees in both Film and Economics. This led him to his life-long career as a successful commercials producer.
Phillip produced for a number of directors over the years, including Les Luxford, Paul Middleditch, David Gaddie, Derek Richards and Tony Davison.
In the early 80s he landed at Film de Luxford, producing for Les Luxford. His next gig was at Ross Woods, where he worked with Michael Robertson and where he discovered and produced for Paul Middleditch. When Michael Robertson formed Robertson Productions, Dagg and Middleditch were the first to join. At Robertson, Dagg also produced for Geoff Brown and produced David Gaddie's first commercials.
Of course, Middleditch is now considered Australia's #1 tvc director while Gaddie is a hot director at Partizan in the USA.

Phillip Dagg's funeral will be held at Northern Suburbs Cremetorium on Tuesday 6th March at 2.30pm.


Anonymous jane evans said...

What a great bloke - he will be greatly missed! Please let us know of his memorial service.

6:00 PM  
Anonymous LES LUXFORD said...

So sad to hear of the pasing of a passionate film man and fine producer. We had some very memorable times together.

6:15 PM  
Anonymous peter masterton said...

It's a sad sad day. Phil was a great personality, a truly great producer, a wonderful bloke with an excellent sense of humour, and an unfailing ability to pick emerging talent. Paul and I have a great debt to Phil. All of us who care about what can be accomplished by a real original in our wonderful world of advertising and entertainment would do well to make him our measure.

10:59 PM  
Anonymous Matt Hayward said...

Very, very sad. Top, top bloke who will be sorely missed. Rest in peace mate.

9:01 AM  
Anonymous Russell Masters said...

Damn that's sad. What a truly great bloke with a passion and drive that is rarely seen these days. Your friends and the industry will miss you greatly.

Russell Masters

10:07 AM  
Anonymous Sue Stewart said...

I am so sorry to hear this news. I'll be eternally grateful to Phil, as he & Michael Robertson gave me my first job in Australia, which was a fantastic opportunity. Phil taught me such a lot about the film industry and the people here. He was always very entertaining company and a wonderful raconteur. A sad loss.

10:17 AM  
Anonymous Roger Tompkins said...

It's with tragic irony that I read about Phil and Paul Middleditch on the same day in the same bloody blog: On the rebound from his split with Paul, Phil set out on a hunt to find the next new star - and his unerring eye for talent locked on to John Gwyther. Having gotten Johnny G up and away things turned tearful, in a blink Phil wrote a letter to a young kid in Melbourne who no-one had heard of called: Garth Davis........

Dear Phillip. You had a loving family who, along with many of us, will miss you hugely. You had an unfailing eye for new talent, a great ear for a good story and the good taste to always pick a cracker of a wine. For the good times, the great times and the hard times. RIP old bean

4:22 PM  
Anonymous Nick Robertson said...

A sad day indeed. Phillip was one of the funniest men I ever met. A great mentor with a wonderful, passionate zeal for life. He will be greatly missed.

9:25 AM  
Blogger patrick said...

Happy Birthday Dad, we all miss you so much. I hope the big man is looking after you.

love Paddy

11:50 AM  

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