SONY TAPS SAATCHI & SAATCHI FOR SOME FOR BIG IDEAS

Saatchi & Saatchi Australia today announced it has been appointed by Sony Australia as the lead communications partner for the company’s Electronics business. The business, formerly with FNL Sydney, moved without a formal pitch. Saatchi will work across all Sony brands including BRAVIA, Walkman, Cyber-shot and Handycam and on important new technology launches.
Tim Rich, Group Manager of Corporate Marketing Communications at Sony Australia commented, “Sony has a strong brand in the Australian market, and we want to continue to develop, and deepen our engagement with consumers to retain this leadership position. Saatchi brings to the table big, connecting ideas and a clear understanding and capability for the future of communication.
“Over the years Sony Australia has seen some great success with FNL but our market is changing and we felt that we needed a creative change within the team to reflect that. I have a lot of respect for the Saatchi creative work and am looking forward to a productive relationship.”
Says Saatchi & Saatchi, CEO Simone Bartley (pictured, with ECD David Nobay): “Sony and Saatchi & Saatchi is a perfect match. Innovation and Ideas are at the core of both organisations. What has been important to us is that, like many of our recent client wins, Sony has actively embraced the full Saatchi integrated offering and it goes without saying that everyone in the agency is excited to be working on Sony and its portfolio of product brands.”
“This is a great way to kick off the year. We are planning for more growth ‘07 but remain clear that we will only take on business that is like minded.”
Saatchi & Saatchi last year topped the Australian Newspaper new business table with over $150 mil of new business billings.