Tuesday, March 13, 2007


The latest issue of Campaign Brief Asia is in the mail tomorrow and it contains a 36 page rundown on the annual Campaign Brief Asia Creative Rankings.
There are some big changes this year with O&M Singapore beaten to top position in Asia for the first time in five years. Despite a very good year at award shows O&M Singapore were beaten by both Creative Juice\G1 Bangkok and Saatchi & Saatchi Singapore – both of whom had excellent years.
The new top creative dog in Asia is Creative Juice\G1.
Part of the TBWA network, Creative Juice\G1 narrowly edged out Saatchi & Saatchi Singapore for #1. It is a double celebration for the agency with ECD Thirasak Thanapatanakul (pictured) named the #1 creative in Asia for 2006. Our list of Top Award Winning Creatives in Asia ranks 1050 different names from 158 different agencies in Asia.
In our Agency Network Creative Ranking it was another huge performance from Ogilvy & Mather. Ogilvy completely dominates this rankings table and actually increased their lead in Asia by around 15%. They are about 40% in front of new #2 network, JWT – the big improvers in the Creative Rankings. JWT jumped four places up the table to leap frog the likes of BBDO, Leo Burnett, TBWA and Saatchi & Saatchi.
Over the 36 pages of coverage is: a full ranking of the top 158 agencies; a ranking of the top 1050 creatives; a ranking of the top 20 networks; Country rankings of agencies and creatives for Singapore, Thailand, Malaysia, Japan, India, China, The Philippines, Hong Kong, Taiwan and Indonesia; Plus analysis of who's hot and who's not.
Definitely an issue not to be missed.

How do you get a copy of the Campaign Brief Asia Creative Rankings?
Subscribe – email asia@campaignbrief.com for a pdf subscription form.
Or if you are going to AdFest at Pattaya Beach this week, buy one from the Campaign Brief Asia stand.


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