MELBOURNE SHOP TO PROMOTE 2007 ADMA AWARDS
Melbourne’s TrademarkDM has been appointed for the 2007 ADMA Awards campaign - the first time a non-Sydney agency has worked on the creative.
“Every year we see strong, successful, innovative direct marketing from Melbourne,” said Awards Manager, Kate Furey. “We’re delighted to be able to tap into that talent to promote and support a national Awards program.”
Each year an integrated or DM agency is chosen to devise a theme for the Awards which hinges on a core proposition of “Work that Works”. The resulting campaign consists of multiple, integrated pieces of communication targeted to the direct marketing industry and has previously been undertaken by agencies including Proximity, BMF, Wunderman, MercerBell and Tequila.
This year’s Awards presentation and dinner will also be held in Melbourne, in late November 16 at Peninsula, Central Pier.