I usually admire clients and agencies trying something different... but this simply doesn't work on any level. A car ad should be about either ther car, or the brand. This appears to be unrelated to either, it's no more than self-indulgent "digital atwork". An execution with no idea.
Well there you go, it IS a 'digital artwork' from a collection of artworks - all of which will be brought together at an art event at the powerhouse... (so the web site says) what you two are missing here is that audi isn't making ads, they're hosting an event, this is the pre-curser obviously.
Funny how everyone talks up a big game when it comes to doing work outside the TV Ad/Print campaign BOX - but really most of you can't see outside those constraints.
Steve, the critique here in these comments, is that the work isn't very good as a "car ad" - the two comments both referred to it is an ad. Something that it clearly isn't.
Personally, I'm familiar with Universal Everything and dig their shit. So if nothing else it's interesting and for me... not bad.
5 Comments:
"digital artwork?"
Funny, it looks just like another car ad with no idea to me.
I usually admire clients and agencies trying something different... but this simply doesn't work on any level. A car ad should be about either ther car, or the brand. This appears to be unrelated to either, it's no more than self-indulgent "digital atwork". An execution with no idea.
Well there you go, it IS a 'digital artwork' from a collection of artworks - all of which will be brought together at an art event at the powerhouse... (so the web site says) what you two are missing here is that audi isn't making ads, they're hosting an event, this is the pre-curser obviously.
Funny how everyone talks up a big game when it comes to doing work outside the TV Ad/Print campaign BOX - but really most of you can't see outside those constraints.
The problem, aitch, isn't that the work is outside any particular BOX. It's that the work isn't very good.
Steve, the critique here in these comments, is that the work isn't very good as a "car ad" - the two comments both referred to it is an ad. Something that it clearly isn't.
Personally, I'm familiar with Universal Everything and dig their shit. So if nothing else it's interesting and for me... not bad.
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