REALESTATE.COM SPOT: DON'T RELY ON FATE
Whether you’re looking to buy, sell, rent or share – don’t rely on fate, use the biggest real estate website to find the property that’s right for you. That's the message of Australia’s no.1 real estate website, realestate.com.au’s new advertising campaign, launched today.
Created by Cummins and Partners, Melbourne and directed by Dog Boy, the campaign kicks off with a TV commercial on air in Sydney from 6.30pm tonight (Sunday 11 March) on the Seven Network. Running for three months it will be seen in peak shows like Grey’s Anatomy, Desperate Housewives, Ugly Betty, Prison Break & Heroes to name a few. Other mediums in the integrated schedule include online and print advertising.
The campaign was designed not only to enhance realestate.com.au’s brand image, but to remind people that getting online is the best way of keeping on top of what’s available, particularly in a market place where price revisions and expectations are constantly changing.
Representing approximately 90 percent of all properties listed by agents, realestate.com.au is the biggest real estate website in Australia with the widest spectrum of listings for the Sydney market.
To view the spot click
Agency: Cummins and Partners, Melbourne
Creative Team: Jason Kilgour and Jason Rose
Director: Dog Boy: Matthew McCaughey & Antony Alekna
Producer: Fiona McGregor
C&P Producer: Jill Wheeler
Production Company: The Pound