CANNES CONTENDERS: CB BLOG KISS OF DEATH?
It's fast coming up to Cannes so what do creative directors in Australia and NZ reckon are their best chances for Lions or finalists? This is what has come back so far, which will be updated over the next few days - and any opinions as to what will or won't pick up Lions is welcome:
DAVID NOBAY, SAATCHI & SAATCHI, SYDNEY
The new Sony "Kiss" TVC by Garth Davis is on top of my list for telly, along with Matt Murphys "Cabin" spot for Foxsports, Steve Rogers "Heavy Head" for Foxtel, "Ringtone" for Landcruiser by David Deneen, "Missus" for Foxtel Mysport by Hamish Rothwell. "Tall Men" for Tooheys has just been picked as spot of the week by Shots, so maybe the Cannes jury will be kinder than your bloggers too.
In integrated, we've created a rounded campaign for Iams Dogfood via Goodoil called The Rollingdog.com" which I think is great, and there's also the Olympus "Here's Proof" campaign for their waterproof camera".
There's not as much print as last year, but I think the latest UN Waterday campaign is a bit special. The new Lancruiser "Not softer" print campaign from Tim and Pete may stand out as it's copy driven, which is a rarity these days.
In radio, our best bet is a campaign for the Crime Channel.
It's Cannes, so who fucking knows? Roll the dice and let the games
begin!
JONATHAN KNEEBONE, THE GLUE SOCIETY, SYDNEY
We have entered the Chaser World's Cheapest Billboards campaign into Integrated and the Outdoor categories. Like last year with Canal+, we have also got high hopes for a couple of films still to be unveiled. One most likely to do well is for Axe Deodorant for BBH London. Host have entered our Sydney Morning Herald Creatures campaign into
Integrated. And our Virgin Mobile 'Russell' campaign into Direct.
ANTHONY FREEDMAN, HOST, SYDNEY
We're hopeful that the Virgin Mobile "Exciting Offers" campaign where
the audience voted on which ad they wanted us to make might get
something for Promo or Direct, the "Seagulls" spot for The Sun-Herald
for film and Staedtler and New Line Cinema for Cyber.
BEN COULSON, GEORGE PATTERSON Y&R, MELBOURNE
We might fluke a few cute things here and there,but the real interset is in:
Flashbeer, Black Balloons, Big Warnie.
All are multiple award winners at Award, got the lion share of the 24 MADC
finalists, so they has started there season well.
I'd have my money on the Warnie Statue stunt, it's a genuine new idea. We
actually did it and it really worked. There is always a lot of interest in
the 'new' approach to ideas at Cannes.
It worked for us last year!
EMMA HILL, CLEMENGER BBDO, MELBOURNE
We reckon Australian Childhood Foundation might be a chance.
And Libra Comparison.
Radio probably Snickers Hoedown.
MARK COLLIS, LEO BURNETT, SYDNEY
Our main contender for Cannes is Earth Hour.
TONY LEISHMAN, THE CAMPAIGN PALACE, MELBOURNE
Only Target Big Hands on it's track record so far.
JAMES PROCTER, CUMMINS & PARTNERS, MELBOURNE
MS ‘Coin Operated Scientist’ ambient... This will be its first test by a jury but great responses on Ads of the world, Voted best outdoor on Best Ads on TV and has been the world no.1 print/outdoor listing on Adcritic for the last month. And Virgin Atlantic 'Get used to feeling posh’ ambient campaign, if D&AD is anything to go by.
SCOTT LAMBERT, DRAFT FCB, MELBOURNE
CR-V "Dress for it" and In-A-Biskit "Burp" are our best chances.
ROB BELGIOVANE, BWM, SYDNEY
Sumo Salad.."fat inner child"
PETER NELSON, THE BRAND AGENCY, PERTH
I suppose we have high hopes for our Caxton winner , Watercorps "dab" ad.
MIKE O'SULLIVAN, SAATCHI & SAATCHI NZ, AUCKLAND
NZ army Psych recruitment ad
Spiderman (flypaper)
Stark
Wellington Zoo (Centenery Party)
Tiger viral
Sol print
Young guns
Wellington Zoo 'Donkey'
Hilux 'Unbreakable Dunny'
Landcruiser
'Don't let your life flash before you' billboards
Prius 'Light'
TOBY TALBOT, DDB NZ, AUCKLAND
SKY Movies, Superman Ambient – Britomart
SKY Movies, Superman Ambient - Stairs
Volkswagen GTI TV
Volkswagen GTI Triplets Ambient
Sky Discovery Billboards
Animal Planet Billboards
Volkswagen Genuine Parts
Volkswagen Tiny Technician
Hasbro ‘Operation’ Ambient
Durex ‘Vibrate’
DUSTER, CLEMENGER BBDO, WELLINGTON
World Press Photo, Panasonic camera slider insert and LTNZ crumpled car.
ANDY BLOOD, TBWA\WHYBIN, AUCKLAND
Obviously we'd put forward Bonded By Blood for Promo & integrated, and Pago for integrated, they've both done a couple of shows now. Maybe PSP Killzone-who knows?
And 'Moving Planets is Such A Hassle-who knows?
JOSH MOORE, LOWE WORLDWIDE, AUCKLAND
SAFE print and poster campaign
'Baby in the water' 60 sec TVC for NZ Water Safety.
Instant kiwi 'Little Thriller' lift ambient.
CONNAN JAMES, M&C SAATCHI, AUCKLAND
we feel quite optimistic about our Hair Institute posters and our
skin cancer temporary tattoos.
posted by CB @ 11:39 AM
25 Comments:
My money is on DDB's children see, children do. As long as 1/2 the jury has a kid it's a walk up start.
i think peters drumstick and foxtel are in with a preety good chance?
Sumo slaad
NZ have a lot of contendors.
I hope that Smirnoff Twist outdoor was entered.
Whybin/Tequila Auckland seem to have a lot of stuff that will do well in both direct and integrated. With Andy on the Direct jury they could well do better than their third in direct last year.
What about Saatchi's?
DId they do the latest Sony ads?
No 9:26,
I think the person that was meant to send that entry in was too busy outside having a cup of tea and a burn.
My money is on DDB's children see, children do. As long as 1/2 the jury has a kid it's a walk up start.
12:35 PM
Gosh, I wonder where this person works.
Suckers!! My money's on the Cannes Festival organisers being the real winners.
They'll be creaming their pants at the thought of all these entry fees - and that's on top of their take from hotel bookings and god knows what else.
If you were smart you'd use your entry fees for the world's most expensive awards for your bar tabs on the world's most expensive piss.
Far better bang for your francs -just ask Lynchy!
Boony.
Sumo salad is Gold!
You're all dreaming. Why bother entering Nobby et al. when my Myer's home catalogue (that I did a week before the close off) will clean the board. Grand Prix in all categories. Who's the best. I'm the best.
I love Cannes, I mean, for decades the French have set the bench mark in advertising.Freanch ad. It's what we all aspire to. That's why we enter isnt it.
I mean if you want to win an ad award you want a cannes lion. It is the only ad award that looks like an animal and the brilliant thing is it is the one ad award your mates outside advertising have actually heard about because they think you are talking about the Cannes film awards. So you get the credibility so desperately lacking in all the other ward festivals. Ce Bon!
Why is it a lion- I mean... really? Are there any lions in Cannes- NO. Like why don't they have like a golden goat or maybe a swallow- yea thats it... a golden swallow. Would n't that be beautiful - just imagine reciving a GOLDEN SWALLOW. Or they could have like a fish like a GOLD FISH or perhaps......maybe it could be, hmmm let me think now, hmmm....like....hmmmm....echo, echo, echo.....
How about a golden shower???
Oh wait... just post stuff on the net to get one of those awards..
Sumo Salad is sheer brilliance and deserves to go all the way. But it'll only clean up if the Maccas idea it takes the piss out of was screened internationally or is familiar to an international jury.
I just don't know.
What's the story there, Lynchy?
I think you'll find that 95% of Marketing Director's are looking for rather more than a one off Gold Lion for a clever land mine ambient.
However, they do make Cannes many millions of dollars a year and they do look rather fetching on your shelf.
Let's be honest, a Lion is, by far, the most expensive piece of creative self indulgence on Earth.
But still, agencies do insist on spending hundreds of thousands of dollars a year to earn what we all know are simply metallic blowjob vouchers.
That's what mine got me in France anyway.
"My money is on DDB's children see, children do. As long as 1/2 the jury has a kid it's a walk up start.
12:35 PM
Gosh, I wonder where this person works."
.......
ummmm nope, sorry to upset your cart, but I'm happily working for a Melbourne agency (no not DDB Melbourne) and just reckon it's good.
Is that still allowed Lynchie?
Connan - for your hair replacement posters did you just take photos of yourself going bald?
Um....I hate to say it (only because like half the ad community I'm a jealous twat) but the the 'Kiss' tvc for Sony Handycam via Saatchi's is absolutely brilliant.
Hats off to all involved you c''ck suckers!
If Tooheys "Tall men' picks anything at Cannes, even a modest nomination, I swear to god, i do not want one. Honest.
ha! we should all learn from Saatchis NY's 42 Below 'campaign', it won six Lions last year and the client didn't even like the idea or pay for it to be run. Saatchis NY made Saatchis NZ place the ads in a suppliment magazine that was given out at a university and put up posters, take photographs of them, and then take them down again so they could enter them. Hell, 42 BELOW wasn't even a Saatchi client in New Zealand. A few people at Saatchi NZ were pretty unhappy about getting roped into the scam. I was one of them.
i watched the sony kiss ad on tv last night with five people who dont work in ads. they all said 'have you seen this ad'. after it i asked them what was it for. not one person said sony. the closest was 'a handycam?'
just shows you what the audience think compared to ad people.
You must be a riot at dinner parties. "Hey guys, I've got an idea, let's watch some ads". Dweeb.
I reckon coulson's right with Warnie, it'll pick up for sure. Flashdance it universally funny as well. Tall Men for sure, (whingers) Everything the Glue Society enters, (as bloody usual), The Axe stuff for sure, (who gets the credit there I wonder? The creepy Heavy Head / is he disabled thing, The Psych recruitment ad maybe, (if it can sustain the backlash against the NZ scam rep, (undeserved maybe but you guys are only hurting yourselves). None of the ambient stuff I've seen from NZ will scatch the surface. Sumo Salad? Fat chance Belgo. And Hair institute? C'mon M&C, this aint AWARD school. I think we'll do better than we did at D&AD. ALways do. Bloody poms. We should've lost the Ashes to them.
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