CANNES CONTENDERS: CB BLOG KISS OF DEATH?
It's fast coming up to Cannes so what do creative directors in Australia and NZ reckon are their best chances for Lions or finalists? This is what has come back so far, which will be updated over the next few days - and any opinions as to what will or won't pick up Lions is welcome:
DAVID NOBAY, SAATCHI & SAATCHI, SYDNEY
The new Sony "Kiss" TVC by Garth Davis is on top of my list for telly, along with Matt Murphys "Cabin" spot for Foxsports, Steve Rogers "Heavy Head" for Foxtel, "Ringtone" for Landcruiser by David Deneen, "Missus" for Foxtel Mysport by Hamish Rothwell. "Tall Men" for Tooheys has just been picked as spot of the week by Shots, so maybe the Cannes jury will be kinder than your bloggers too.
In integrated, we've created a rounded campaign for Iams Dogfood via Goodoil called The Rollingdog.com" which I think is great, and there's also the Olympus "Here's Proof" campaign for their waterproof camera".
There's not as much print as last year, but I think the latest UN Waterday campaign is a bit special. The new Lancruiser "Not softer" print campaign from Tim and Pete may stand out as it's copy driven, which is a rarity these days.
In radio, our best bet is a campaign for the Crime Channel.
It's Cannes, so who fucking knows? Roll the dice and let the games
JONATHAN KNEEBONE, THE GLUE SOCIETY, SYDNEY
We have entered the Chaser World's Cheapest Billboards campaign into Integrated and the Outdoor categories. Like last year with Canal+, we have also got high hopes for a couple of films still to be unveiled. One most likely to do well is for Axe Deodorant for BBH London. Host have entered our Sydney Morning Herald Creatures campaign into
Integrated. And our Virgin Mobile 'Russell' campaign into Direct.
ANTHONY FREEDMAN, HOST, SYDNEY
We're hopeful that the Virgin Mobile "Exciting Offers" campaign where
the audience voted on which ad they wanted us to make might get
something for Promo or Direct, the "Seagulls" spot for The Sun-Herald
for film and Staedtler and New Line Cinema for Cyber.
BEN COULSON, GEORGE PATTERSON Y&R, MELBOURNE
We might fluke a few cute things here and there,but the real interset is in:
Flashbeer, Black Balloons, Big Warnie.
All are multiple award winners at Award, got the lion share of the 24 MADC
finalists, so they has started there season well.
I'd have my money on the Warnie Statue stunt, it's a genuine new idea. We
actually did it and it really worked. There is always a lot of interest in
the 'new' approach to ideas at Cannes.
It worked for us last year!
EMMA HILL, CLEMENGER BBDO, MELBOURNE
We reckon Australian Childhood Foundation might be a chance.
And Libra Comparison.
Radio probably Snickers Hoedown.
MARK COLLIS, LEO BURNETT, SYDNEY
Our main contender for Cannes is Earth Hour.
TONY LEISHMAN, THE CAMPAIGN PALACE, MELBOURNE
Only Target Big Hands on it's track record so far.
JAMES PROCTER, CUMMINS & PARTNERS, MELBOURNE
MS ‘Coin Operated Scientist’ ambient... This will be its first test by a jury but great responses on Ads of the world, Voted best outdoor on Best Ads on TV and has been the world no.1 print/outdoor listing on Adcritic for the last month. And Virgin Atlantic 'Get used to feeling posh’ ambient campaign, if D&AD is anything to go by.
SCOTT LAMBERT, DRAFT FCB, MELBOURNE
CR-V "Dress for it" and In-A-Biskit "Burp" are our best chances.
ROB BELGIOVANE, BWM, SYDNEY
Sumo Salad.."fat inner child"
PETER NELSON, THE BRAND AGENCY, PERTH
I suppose we have high hopes for our Caxton winner , Watercorps "dab" ad.
MIKE O'SULLIVAN, SAATCHI & SAATCHI NZ, AUCKLAND
NZ army Psych recruitment ad
Wellington Zoo (Centenery Party)
Wellington Zoo 'Donkey'
Hilux 'Unbreakable Dunny'
'Don't let your life flash before you' billboards
TOBY TALBOT, DDB NZ, AUCKLAND
SKY Movies, Superman Ambient – Britomart
SKY Movies, Superman Ambient - Stairs
Volkswagen GTI TV
Volkswagen GTI Triplets Ambient
Sky Discovery Billboards
Animal Planet Billboards
Volkswagen Genuine Parts
Volkswagen Tiny Technician
Hasbro ‘Operation’ Ambient
DUSTER, CLEMENGER BBDO, WELLINGTON
World Press Photo, Panasonic camera slider insert and LTNZ crumpled car.
ANDY BLOOD, TBWA\WHYBIN, AUCKLAND
Obviously we'd put forward Bonded By Blood for Promo & integrated, and Pago for integrated, they've both done a couple of shows now. Maybe PSP Killzone-who knows?
And 'Moving Planets is Such A Hassle-who knows?
JOSH MOORE, LOWE WORLDWIDE, AUCKLAND
SAFE print and poster campaign
'Baby in the water' 60 sec TVC for NZ Water Safety.
Instant kiwi 'Little Thriller' lift ambient.
CONNAN JAMES, M&C SAATCHI, AUCKLAND
we feel quite optimistic about our Hair Institute posters and our
skin cancer temporary tattoos.