FORD TARGETS SURFERS

While the ‘shaggin wagon’ and ‘kombi’ may have been the vehicles of choice for surfers in the past, it seems many are now opting for sports utes.
Enter the new limited edition Rip Curl Falcon XR Ute.
A collaboration between Ford and Rip Curl, one of Australia’s original and most respected surf brands, the ute is be advertised via a campaign created by JWT Melbourne, which launched last night (April 1).
Jeremy Wynne, JWT Creative Director says: “Like the blokes who drive them, the Falcon Ute brand has never taken itself too seriously. With this latest ad, we’ve got a lot to say, but we still do it in a way that gives you a smile and lets the personality of the brand shine through."
The campaign will extend into the upcoming Rip Curl Bells Beach Easter Pro, where the Rip Curl Falcon XR Ute is one of the major sponsors.
The Rip Curl Falcon XR Ute campaign launched yesterday Sunday 1st April on television, press and radio.

Agency: JWT Melbourne
Senior Writer: Scott Glennon
Senior Art Director: Jason Ryan
Creative Director: Jeremy Wynne
Agency Producer: Tim Marxsen
Production Company: Vanilla Films
Director: Les Sharpe
Producer: Carol Whiting
Sound: Dare Music
SFX and Mix: Phil Kenihan from Front of House
Post Production: Jeff Jaffers, Complete Post