Monday, April 02, 2007

FORD TARGETS SURFERS


While the ‘shaggin wagon’ and ‘kombi’ may have been the vehicles of choice for surfers in the past, it seems many are now opting for sports utes.
Enter the new limited edition Rip Curl Falcon XR Ute.
A collaboration between Ford and Rip Curl, one of Australia’s original and most respected surf brands, the ute is be advertised via a campaign created by JWT Melbourne, which launched last night (April 1).
Jeremy Wynne, JWT Creative Director says: “Like the blokes who drive them, the Falcon Ute brand has never taken itself too seriously. With this latest ad, we’ve got a lot to say, but we still do it in a way that gives you a smile and lets the personality of the brand shine through."
The campaign will extend into the upcoming Rip Curl Bells Beach Easter Pro, where the Rip Curl Falcon XR Ute is one of the major sponsors.
The Rip Curl Falcon XR Ute campaign launched yesterday Sunday 1st April on television, press and radio.

Agency: JWT Melbourne
Senior Writer: Scott Glennon
Senior Art Director: Jason Ryan
Creative Director: Jeremy Wynne
Agency Producer: Tim Marxsen
Production Company: Vanilla Films
Director: Les Sharpe
Producer: Carol Whiting
Sound: Dare Music
SFX and Mix: Phil Kenihan from Front of House
Post Production: Jeff Jaffers, Complete Post

8 Comments:

Anonymous Anonymous said...

good to see sharpe still kickin it.

never short of discovering fresh original cast!

5:53 PM  
Anonymous Sean Collins said...

that is full blown poop!..

I cant work it out with JWT and Ford.

Good ad, crap ad, good ad, crap ad.
Sorry Les, I've been a fan for years.

I know i know.. you have to pay the bills.

6:47 AM  
Anonymous Kyle Jacobs said...

Come on Jeremy, Do ya job dude.
Next time your young fellas bring something like that home again.
Bend em over and use your size 10.

6:49 AM  
Anonymous Anonymous said...

Nice work Doctor. Hey, when are you and the Dragons getting back into the studio?

9:19 AM  
Anonymous Anonymous said...

Yeah, it's like a KFC ad with better production values.

Also, what is this ad-speak phrase "$XX dollars of value". Vodafone/3 and so on use it all the time. What the feck does it actually mean? Why can't they just say "$XX dollars of extras". Or summint. I dunno. Pass me another Hot Wing, will ya?

5:17 PM  
Anonymous Anonymous said...

Would one of the creatives be the same Jason Ryan who used to work at Marketforce in Perth? Just curious.

5:59 PM  
Anonymous Anonymous said...

As soon as Columbian gets out of the big house, will be back. Stay Metal.

The Doctor

10:35 AM  
Anonymous Anonymous said...

I've been racking my brain for, well... minutes. The guy in the second last shot who's wearing white sunnies and holding a paintbrush; where have I seen him before?

4:53 AM  

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