AD INDUSTRY LISTENS TO THEIR HEART

A new campaign to raise the awareness of heart attack symptoms was the collaborative result of many professionals giving their time to the National Heart Foundation of Australia. While heart disease is Australia’s biggest killer, NHF relies almost entirely on donations to fund its extensive education, health and research programs.
Peach, Newcastle created the print, radio and

TV commercial

which was produced free of charge by the Sydney Film Company. Special thanks also go to Panavision and all film crew, the editors who cut the 30 and 15 second spots, Frame, Set and Match who provided post facilities and Original Works for music and sound mix.
Peach Creative Director Mike Preston worked alongside SFC director Tony Sherwood and producer Pip Shuttleworth to ask people to ‘listen to their heart’ for the signs of heart attack. Says Preston: "It’s amazing to think that you’re having a heart attack and don’t even know it. This campaign will certainly raise awareness and save lives, thanks to all the fantastic people in this generous industry who gave their time and facilities free of charge”.
The campaign will run as Community Service Announcements during and after Heart Week.

Agency: Peach, Newcastle
Creative Director: Mike Preston
Writer: Dee Madigan
Agency Producer: Kaye Brennan
Account Director: Pete de Jong
Production Company: Sydney Film Company
Director: Tony Sherwood
Producer: Pip Shuttleworth