Monday, May 07, 2007


A new campaign to raise the awareness of heart attack symptoms was the collaborative result of many professionals giving their time to the National Heart Foundation of Australia. While heart disease is Australia’s biggest killer, NHF relies almost entirely on donations to fund its extensive education, health and research programs.
Peach, Newcastle created the print, radio and
  • TV commercial
  • which was produced free of charge by the Sydney Film Company. Special thanks also go to Panavision and all film crew, the editors who cut the 30 and 15 second spots, Frame, Set and Match who provided post facilities and Original Works for music and sound mix.
    Peach Creative Director Mike Preston worked alongside SFC director Tony Sherwood and producer Pip Shuttleworth to ask people to ‘listen to their heart’ for the signs of heart attack. Says Preston: "It’s amazing to think that you’re having a heart attack and don’t even know it. This campaign will certainly raise awareness and save lives, thanks to all the fantastic people in this generous industry who gave their time and facilities free of charge”.
    The campaign will run as Community Service Announcements during and after Heart Week.

    Agency: Peach, Newcastle
    Creative Director: Mike Preston
    Writer: Dee Madigan
    Agency Producer: Kaye Brennan
    Account Director: Pete de Jong
    Production Company: Sydney Film Company
    Director: Tony Sherwood
    Producer: Pip Shuttleworth


    Anonymous Anonymous said...


    I can't see this format of video on my machine. Am I the only one?

    8:33 AM  
    Anonymous Anonymous said...

    Potentially a good brief wasted on boring creative, equally boring direction and a pay off that left no feeling at all. What is it doing on here? This new viewer format is so slow. It really shits me when I have to wait for junk like this.

    9:06 AM  
    Anonymous Anonymous said...

    nope this format sucks. bring back youtube

    9:34 AM  
    Anonymous Anonymous said...

    I am also having problems playing it.

    11:17 AM  
    Anonymous Anonymous said...

    I seem to get the sound tracks and no picture. Is it just me or my Mac.

    11:51 AM  
    Anonymous Anonymous said...

    wow... that was bad

    12:20 PM  
    Anonymous Anonymous said...

    loads fine. post houses always have these problems with you guys - update your software or hardware - it is just an mp4 - we are sick of having to supply poor quality mp1's

    4:25 PM  
    Anonymous Anonymous said...

    Gave me a sore chest.

    4:30 PM  
    Anonymous Anonymous said...

    You will find in your browser preferences an option that allows your computer to filter dull advertising. If your are having trouble viewing this spot on the CB web site you might find that this option is enabled. I recommend you leave it this way.

    4:49 PM  
    Anonymous Anonymous said...


    5:24 PM  
    Blogger Roy said...

    This format doesn't work. I'm with 9:34 - bring back youtube!

    5:24 PM  
    Anonymous Anonymous said...

    I missed 39 to 30 on Berts 50-1 most quotable movie quotes for this. Thanks for nothing.

    And a quote for these creatives.

    "Ask not what your rest home can do for you. Ask what you can do for your rest home".

    8:25 PM  
    Anonymous Anonymous said...

    Says a lot about the ad.....all the comments are about the delivery. When I saw the credits I knew not to bother.

    10:34 PM  
    Anonymous Anonymous said...

    I like that people will volutarily post stuff like this.

    It makes me feel so talented.

    10:48 PM  
    Anonymous Anonymous said...

    i have THE latest mac, and totally updated software, and its still a pain of a way to view things. bloody whinging post houses. Anyway pretty lame ad. why does she dial so quickly without even asking him if he banged his arm on something. and if your dialing for your husbands life would you really dial that i nearly fell asleep during that shot :-)

    8:24 AM  
    Anonymous Anonymous said...

    Was that a tumble weed rolling through this tvc.

    12:01 PM  
    Anonymous Anonymous said...

    What scares me is how many people must have seen this script, how many must have been involved in its production and how many must have viewed the final product. Apparently not one said or did anything. Everyone blindly went along and created, aired and posted this piece of poop.

    Even the gaffer would have been justified in staging an intervention.

    9:31 PM  

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