SURF'S UP IN BALI
For the second consecutive year Cooch Creative ran its surf school on Legian Beach at the Asian Advertising Awards in Bali.
The only rule at Cooch’s surf school is that you can’t go home until you stand up.
Some of the biggest (and smallest) names in global advertising puffed, paddled and struggled to get to their feet but they did it, eventually. Everyone was revived with a cold Bintang or two afterwards. Once again it proved to be a lot of fun and a great ice breaker for the judges.
Ex World Champ and big wave rider, Jake Paterson dropped by to give a few tips which didn’t seem to make much difference to the participants.
Surf School Participants:
Rachel Dennis – Getty Images
Jureeporn (Judy) Thaidumrong – ECD Jeh United Thailand
Andy Mckeon – ECD JWT Australia/New Zealand
Corrie Jones – Bluestone Films Australia
Kim Shaw – Campaign Brief
Guy Venables – Look Photographers Production
Brad Roseberry – ECD BBDO New York
Paul Catmur – ECD, Y&R Australia and New Zealand
Steve Samuel – Creative Partner, Cooch Creative Sydney (sometimes).