IDEAWORKS PROMOTES GENEROUS HYUNDAI

IdeaWorks, Sydney has produced its first major campaign for Hyundai since winning the retail portion of the automotive account in March.
The new

TV commercial

, which has just gone to air, introduces a new retail positioning for the brand based on the idea that Hyundai is Australia’s most generous car company.
The campaign features a presenter and a wandering busker, lamenting the lack of generosity in the world before discovering that generosity is alive and well at your local Hyundai dealer.
Television will be supported by a major print and point of sale campaign through the May and June Mid Year Sale period.

Writer: Rodd Martin
Art Director: Paul Lo Russo
Creative Director: Jono McCauley
Agency Producer: Laura Langdon
Group Account Director: James Cleary
Production Company: Plush Films
Director: David Jagoda
Producer: Josh Jenkins
Sound: Song Zu