Wednesday, May 09, 2007

'TRANSPORT YOURSELF' - THE SYDNEY FILM FESTIVAL TRAILER


Scott Otto Anderson from Independent has directed a
  • commercial

  • for the Sydney Film Festival with a unique take on the 'Transport Yourself' tagline and their new branding created by Precinct - "Inclusive, seductive, challenging and dynamic" was the brief.
    With the appointment of Clare Stewart as the new Festival Director, the SFF wanted a marked change from their previous identity. They needed something that suggested cultural stimulation and engagement, for a festival that is to be on the cutting edge of the international market – slightly experimental, challenging and not too mainstream.
    Says Scott Otto Anderson: "It felt important to keep to the dark, moody and mysterious, almost surreal atmosphere set by Precinct's design for the branding and print images but to create an alternative narrative to this. The trailer became a balletic piece celebrating bathing in light, immersing yourself in cinema but also an allegory for the emotional engagement of an audience that is very much Sydney itself.
    "With the typical tiny budget of an arts organisation, the festival trailer was only possible with the generous support of a range of fantastic individuals and companies especially Postmodern, Nylon, Panavision, Fox Studios, Frame Set & Match, Kodak and Atlab."

    Client: Sydney Film Festival
    Product: Trailer
    Title: ‘Transport Yourself’
    Duration: 1x60’ / 1x30’ Cinema & TV
    Director: Scott Otto Anderson
    Producer: Oliver Lawrance
    Production Company: Independent Films
    Creative: Precinct / Direct
    DOP: Oliver Lawrance
    Editor: Andrew Soo
    Post Production: Postmodern, Sydney.
    Sound Design: Nylon Studios
    Music Composition: Oli Chang at Nylon Studios.

    11 Comments:

    Anonymous Josh said...

    Damn. I like it. Nice one Scott.
    I'm a big fan of these simple unique visuals that no-one's ever seen before. Nicely executed.

    1:50 PM  
    Anonymous Anonymous said...

    That is rubbish

    4:19 PM  
    Anonymous Anonymous said...

    Boys, boys,boys. Don't attempt Ben Hur with a two bob budjet. You only look stupid.

    4:39 PM  
    Anonymous Anonymous said...

    They should have done the same thing with the script.

    5:58 PM  
    Anonymous Anonymous said...

    Strange, but not strange enough. Could be a lot worse though.

    A bit like the Host Sun Herald slow mo spots, but more contrived.

    6:25 PM  
    Anonymous Anonymous said...

    sweet & abstract, like its simplicity, nice one!

    6:25 PM  
    Anonymous Anonymous said...

    sweet & dreamy, must have had a (distant) & friendly client!

    6:32 PM  
    Anonymous Anonymous said...

    Looks good lyrical without the hard sell

    7:05 PM  
    Anonymous Anonymous said...

    zzzzzzzzzzzzzzzz.....

    uhhhhh.... whaaat? did it start????

    totally agree with 'boys, boys, boys' comment.

    it looks (sounds, & smells) like 10 cents worth of two bobs worth of a crack at the first or second relevant idea to get cred on a showreel. BUT one that needed you to start the story somewhere before you finished. (CGI would help a lot too since as we all know it is currently "saving" 90% of all the sucky deadline-driven drivel on air that has been neutered by committee thinking or client "creativity" etc etc).

    10:38 PM  
    Anonymous Anonymous said...

    not bad! better than most of the visual drivel out there...

    11:37 AM  
    Anonymous Anonymous said...

    disagree with 'boys, boys, boys' comment.. actually looks well executed in post and design despite the two bob budget

    11:57 AM  

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