'TRANSPORT YOURSELF' - THE SYDNEY FILM FESTIVAL TRAILER
Scott Otto Anderson from Independent has directed a
for the Sydney Film Festival with a unique take on the 'Transport Yourself' tagline and their new branding created by Precinct - "Inclusive, seductive, challenging and dynamic" was the brief.
With the appointment of Clare Stewart as the new Festival Director, the SFF wanted a marked change from their previous identity. They needed something that suggested cultural stimulation and engagement, for a festival that is to be on the cutting edge of the international market – slightly experimental, challenging and not too mainstream.
Says Scott Otto Anderson: "It felt important to keep to the dark, moody and mysterious, almost surreal atmosphere set by Precinct's design for the branding and print images but to create an alternative narrative to this. The trailer became a balletic piece celebrating bathing in light, immersing yourself in cinema but also an allegory for the emotional engagement of an audience that is very much Sydney itself.
"With the typical tiny budget of an arts organisation, the festival trailer was only possible with the generous support of a range of fantastic individuals and companies especially Postmodern, Nylon, Panavision, Fox Studios, Frame Set & Match, Kodak and Atlab."
Client: Sydney Film Festival
Title: ‘Transport Yourself’
Duration: 1x60’ / 1x30’ Cinema & TV
Director: Scott Otto Anderson
Producer: Oliver Lawrance
Production Company: Independent Films
Creative: Precinct / Direct
DOP: Oliver Lawrance
Editor: Andrew Soo
Post Production: Postmodern, Sydney.
Sound Design: Nylon Studios
Music Composition: Oli Chang at Nylon Studios.