SMOOTH-E THE FRONTRUNNER FOR ASIA AT CANNES
All of the US and UK judges in Bali for the Asian Ad Awards reckon this new SmoothE campaign (8 commercials) from JEH United Bangkok is a big contender for Gold, if not Grand Prix, at Cannes this year.
Also a certain Gold Lion and a contender is the Happydent 'Palace' tvc (above) from McCann, India.
There is a Hakuhodo Japan Panasonic Batteries Titanium idea where 100 batteries were used to make a plane fly. Droga went for it at AdFest and it won Best of Show in Bali. No doubt it will win a Titanium Lion.