Wednesday, May 02, 2007


GetUp, an independent, not-for-profit community campaigning group, is starting a brand new media project today: 'Oz in 30 Seconds' – a chance to have your vision of Australia shown on national prime time television during the federal election.
This innovative, high profile national project could make a great launching pad for talented and aspiring filmmakers, actors and scriptwriters.
The project begins today. Check it out now at and get filming!

Here's the basic brief:
Make an Ad: In 30 seconds, show a slice of your vision: maybe it's a call to action on an issue close to your heart, perhaps an idea that brings us closer to the Australia you want to live in; or your take on a major policy or event.
Submit online: Follow the instructions on the Oz in 30 Seconds website to submit your ad. Entries open today, and close June 30.
View and Vote: Whether you make an ad or not, from July you'll be able to view and vote online to help determine the best. The top 10 ads - as voted on by you - will be submitted to the celebrity judging panel (including ABC-TV movie reviewer Margaret Pomeranz, and the advertising industry's Director of the Year Bruce Hunt - second-unit director of The Matrix). The winners will be announced at a five-star gala awards night at the Sydney Opera House on August 1, and if you're one of the finalists, you will be flown to Sydney to attend.
Watch ad on air: Come election time, the top ad will be broadcast on national, prime time TV. The first political ad authorised by you. Because this year we're not waiting for them to sell us their agenda. We're showing them ours.
With over 180,000 GetUp members in on the project, all videos will be viewed online by a huge audience. Ten finalists, as decided by popular vote, will also be flown to a gala awards night at the Sydney Opera House on August 1, where a panel of celebrity judges, including leaders of film and advertising industries, will announce a winner. The winning entry will then be broadcast around the country as Australia’s first political ad authorised by the public. This is sure to generate free media above and beyond the immediate audience.
Entries are welcomed from filmmakers, advertising professionals and anybody with a camera and some creativity! The project begins today. Check it out now at and get filming!


Anonymous Anonymous said...

Gosh, I'll be so happy when my ad to increase the troop numbers in Iraq gets up. What? You mean this 'community' exercise can only be won by people with the 'right' opinions, which happen to be way left? What a suprise.

11:23 AM  

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