IDEAWORKS' CREATIVES UP ALL NIGHT FOR BENDON
Ideaworks Sydney has created a TVC for Bendon Lingerie to launch their Sleepwear range.
The 45 sec spot shows the after effects of wearing the sexy new sleepwear – sleeplessness during the day after being “up” all night.
Agency – Ideaworks
Writers – Rodd Martin, Christian Kernot
Art Director - Hema Patel
Account Manager – Kristen Smollen
Agency Producer – Laura Langdon
Production Company – UFO Film
Director – Rodd Martin
Producer – Gordo Westman
Editor - Remi Luxford
Post Sound – Rod Enright Song Zu