BRITISH COUNCIL VIRAL SPOTS PUSH CREATIVE ENVELOPE

Following last year’s highly awarded “Poms Will Whinge” campaign, British Council, via M&C Saatchi, Sydney, has today released two viral spots that further push creative boundaries to launch the British Council’s 2007 Realise Your Dream scheme.
“We are thrilled with the virals created by M&C Saatchi. Like 2006, this year’s campaign showcases inspiring and creative work – it’s daring and cheeky and illustrates exactly the kind of innovation and originality that we seek to promote in our own competition,” British Council director Christopher Wade said.
Realise Your Dream is a scholarship program open to anyone between 21-28 years of age working or studying in creative fields such as design, architecture, advertising, music, film, fashion, animation, multimedia, performing arts and computer games.
The British Council uses its powerful UK network to find suitable mentors and money-can’t-buy work experience for the six winners. The prize also covers return airfares to the UK and $8,000 toward relevant course fees, accommodation and living expenses for each of the six winners.
The two virals suggest the Realise Your Dream scheme is the best way to meet top UK professionals.
For example, the first viral, ‘Cow’, shows a man cutting himself out of a dead cow in the middle of a design studio in a bid to meet Damien Hirst. The second viral, ‘Fashion’, shows a girl posing as a naked mannequin in a fashion designer’s studio, hoping to meet Stella McCartney. The virals suggest entering the British Council’s Realise Your Dream competition is an easier way to meet creative mentors.
Last year’s campaign was one of the country’s most awarded campaigns for an Australian agency, winning a host of national and international gongs.

Creative Director: Ben Welsh
Creative Team: Dave Shirlaw and Michael Jones
Director: Paul Middleditch
Production house: Plaza Films


Entries will open on April 16 and close July 31, 2007. Visit the Realise Your Dream website for more details: www.realiseyourdream.org.au