Friday, June 29, 2007

CAN THE COMMONWEALTH BANK EXPECT SOMETHING LIKE THIS FROM GOODBY?

One wonders if San Francisco based Goodby Siverstein's first work for Australia's Commonwealth Bank will be a similar tone of voice and as predictable as this debut spot the agency has produced for Sprint, which has just gone to air in the U.S. ...

21 Comments:

Anonymous Anonymous said...

Wow, that's so much better than anything produced in Australia, can't wait.

4:02 PM  
Anonymous Anonymous said...

that isn't a great spot by goodby's standards. but many agencies in Australia would be fairly happy with it.

www.gettheglass.com

a website developed by them recently. amazing.

4:03 PM  
Anonymous Anonymous said...

My gran would enjoy seeing that in her loungeroom - on her walls!

4:13 PM  
Anonymous Anonymous said...

or maybe they'll get something good. time will tell.

4:38 PM  
Anonymous toby and Bec said...

Seeing that, not sure who put the 'Good' into Goodby. It should be noted by CBA executives that Bec and me are available for work on a project basis. We are no strangers to the financial services sector, as evidenced by our small space campaign for AAACE Pawn Brokers in Penrith Plaza.

8:35 PM  
Anonymous Anonymous said...

Hope the dog with the sticky notes hasn't been put down.

8:37 PM  
Anonymous Anonymous said...

why? do you usually do the same piece of work for different clients?

twat.

5:55 AM  
Anonymous Duncan said...

The soundtrack is provided by Melbourne band Architecture in Helsinki.

11:14 PM  
Anonymous Anonymous said...

"That was your dream, and it came true"

I really don't like the angle used here. Advertising that tries to force an opinion is no better than an irrational drunkard - and should be given the same level of respect.

3:45 PM  
Anonymous Anonymous said...

Lynchy,

I hope this isn't the beginning of a jingoistic vendetta against Goodby.

I'm pretty sure most sane people would agree that they have been one of the best agencies in the world for over a decade.

It's not their fault they won the business.

The real question will be whether the bank will let them go wild, or (as is the case with Sprint) will make them create pap.

The pressure is on Mark Buckman, not Goodby.

Cheers

Doddsy

9:08 PM  
Anonymous Anonymous said...

Why would you wonder that? What does Sprint have to do with the Commonwealth Bank?
One does wonder how long the Aussie ad industry is gonna have it knickers in a knot over Common Wealth Bank wanting to work with agreat agency.

9:24 PM  
Anonymous Anonymous said...

I don't really think the industry has it's knickers in a knot. Unless of course you consider the blog a true representation of what we all think in the industry.

Jeff Goodby. Rich Silverstein...creative trailblazers. This is one of the most important agencies in the world in the last 20 years.

Do you think it takes a rocket scientist to figure out the Australian market? Trust me, they'll get it right. They'll even hire some Australians. But of course those Australians will all get fired for saying fuck, cunt, shit and twat in a meeting or grabbin some ass.

8:46 AM  
Anonymous Anonymous said...

Better than the crap Telstra ad with Dustin Hoffman

10:39 AM  
Anonymous Anonymous said...

9:24 is right on. This ad is for Sprint telecommunication in the states what does that have to do with Commonwealth Bank in Australia.
Oh I see...your all pissed off cause you weren't good enough for your own. To fix that take your thumb and index finger and spread them as far as you can with your right hand. At the same time make a fist with the remaining fingers and raise the hand to your forehead. Look surprised... Perfect. Now get back to work and stop reading bloggs!

1:53 PM  
Anonymous Anonymous said...

I still think the most important point everyone is missing about this fiasco, is that the Comm Bank is the only major national (as opposed to multinational) advertiser in the world that is using an agency from another country. The reason is simple and obvious: you can't beat local knowledge of your target market.

Or is Comm Bank the first? If someone can provide another example, please do so.

4:01 PM  
Anonymous Anonymous said...

local knowledge is so over rated!

If local knowledge was so important you would have agencies in Europe, Asia and the US working on global accounts. Sony, Nike, Adidas, Coca Cola, Pepsi - all of them have global lead agencies. So why not a bank that may be hoping to move into a bigger market place?

4:44 PM  
Anonymous Anonymous said...

good on ya doddsy, totally agree with you.

5:26 PM  
Anonymous Anonymous said...

Er... what bigger marketplace? The Comm Bank is strictly Australia only pal, they are not going to take over the world in the footsteps of "Sony, Nike, Adidas, Coca Cola, Pepsi" so local knowledge could never be over rated.

5:34 PM  
Anonymous Anonymous said...

You've all missed the mark bigtime. The CommBank is in SanFran. Mark Buckman is the marketing boss of Commbank. Helloooooooooooooo!

10:24 AM  
Anonymous Anonymous said...

What, you mean like the Blue Oyster Bar?

12:02 PM  
Anonymous Anonymous said...

I mean Goodbutt & Silvercrack..

10:47 AM  

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