IS AUSTRALIA CYBER CHALLENGED?
Australia had its worst result of the festival so far with the release
of the Cyber Lions shortlist with only six campaigns recognised.
BMF’s ‘Platiunum Human Testing’ was among the shortlisted Cyber
entries, continuing its dream run having won a Silver and Bronze Lion
yesterday in Direct. Leo Burnett Sydney was shortlisted for Wesley
The other shortlisted entries were 303 Perth for Zu Shoes ‘Girls with
Shoehorns’, Tequila Sydney for Newline Cinema’s ‘Tenacious D in the
Pick of Destiny’, Clemenger Proximity Sydney for Mitsubishi ‘Revolution
4D’ and Host Sydney for Staedlter ‘Mouse v Pencil’.
New Zealand fared evn worse, with only four campaigns recognised.
Saatchi & Saatchi Auckland had two Cyber shortlists, one for Women’s Refuge ‘Sound Bruises’ and the other for New Zealand Army’s ‘Bluetooth Mission’. Clemenger BBDO Wellington had one shortlist for Land Transport NZ ‘Phone Legends’ as did Publicis Mojo Auckland for Coca-Cola’s ‘Spoons’.
There were 2711 entries in Cyber from 49 countries. New Zealand only entered 25 pieces of work and Australia entered 77.