ASIA STILL DOMINATE PRESS AND OUTDOOR AT CANNES
Australia and New Zealand's performance at the shortlist stages of the Outdoor Lions and Press Lions was modest compared to the rest of the region:
Singapore led the way in the Press Lions with a massive 53 shortlists, closely followed by Thailand with 48. Malaysia had 23, India 20, the Philippines 10, China 9, Japan 3, and Hong Kong 2.
In Outdoor, Singapore have 33 on the shortlist, again closely followed by Thailand with 31 and Malaysia with 27. India scored 13, The Philippines 10, China 9, Japan 5, Indonesia and Korea 4 apiece and Vietnam 1.
Ogilvy Singapore lead the agency tally with 22, when combining Outdoor and Press, closely followed by Saatchi and Saatchi Singapore with 20 on the shorlists.