AUSTRALIA GETS A DOZEN ON MEDIA SHORTLIST
Australia has scored 12 shortlists in Media Lions with Naked picking up three shortlists for its Icon Clothing work ‘Hypnomarketing’. This is followed by Ikon and Universal McCann with two shortlists each with Ikon awarded for Atari Tomb Raider game ‘Search for Lara’ and Vodafone ‘Experience 3G’ and Universal for Xbox 360 ‘Living the Game’ and the Defense Force ‘Virtual Life at Sea’.
Other shortlisted agencies with one shortlist each were OMD (Nivea ‘Make a Difference’), Cummins & Partners (Virgin Atlantic ‘Get used to feeling posh’), Leo Burnett (WWF ‘Earthhour’), Brand Agency (Watercorp ‘DAB’), and Starcom (Masterfoods ‘Oh my Dog’).
New Zealand picked up six shortlists in Media with OMD picking up three, Saatchi & Saatchi New Zealand two shortlists and Clemenger BBDO one.
Saatchi’s was recognised for its Stark Vodka campaign ‘Starkish’ which saw it create a word of mouth campaign around the made-up word ‘starkish’ and Wellington Zoo’s ‘Close Encounters’.
OMD Auckland was recognised for its ASB Bank work for TBWA\Whybin with ‘Money goes Digital’ awarded two shorlists and ‘Money is the Medium’ one. Clemenger BBDO’s shortlist was for Land Transport New Zealand’s ‘Bloody Legends’.