Tuesday, June 05, 2007

IT IS BRAIN SURGERY: HUNTER, MORTON SNARE VODAFONE


Just weeks after Comm Bank pulled its brand work out of the STW Village concept, Vodafone has dived in, appointing various STW companies to their business, with Mick Hunter and Ian Morton's creative consultancy Brain Surgery to lead creative.
The agency’s first TV work (below) has just launched, featuring a Monk who leaves his silent order to discover a more enlightened life in the outside world with Vodafone.
Hunter (pictured) worked briefly with Morton on Vodafone while CD at JWT Sydney in early 2006. It was a short lived stint, a mere three months. Before that, they worked on AAPT for a year at Whybin TBWA Sydney after a highly successful, award-winning decade as the top team at The Campaign Palace, Sydney.
At The Palace they were responsible for such highly acclaimed campaigns as the Westpac “Athlete’s Parents” Olympic campaign and the “Red Meat. Feel Good” campaign which won the 2003 Gold Pinnacle at the AFA Effectiveness Awards.

12 Comments:

Anonymous Anonymous said...

not bad for a bald grumpy scot

4:59 PM  
Anonymous Anonymous said...

Why?

5:16 PM  
Anonymous Anonymous said...

Good to see a start up doing good work for a big client.

5:23 PM  
Anonymous Anonymous said...

I pray for their poor souls. Shite.

6:06 PM  
Anonymous Anonymous said...

great ad for a big client.

6:39 PM  
Anonymous Anonymous said...

nice one.

stands out.

9:08 PM  
Anonymous Anonymous said...

shocker.

wallets are probably happy though.

10:40 AM  
Anonymous scream said...

Did this job direct itself? Why no mention of the director?

4:49 PM  
Anonymous Anonymous said...

A drover's dog could have directed this, you poor sap. It's a big idea.

5:32 PM  
Anonymous Anonymous said...

These guys get it.

They know the difference between a good wank and good work.

They do the sort of stuff the great unwashed want more of and are influenced by.

You can spend a month arguing over the originality of ads about shoes in coffins if you want [no-one other than adwanks and juries will ever see them anyway] - and in the meantime, Brain Surgery will keep raking in the cash for the sort of work clients and Mr.and Mrs.Australia
are desperate for.

9:57 AM  
Anonymous Anonymous said...

No one really likes it. Is there something going on with the client?

9:46 AM  
Anonymous Anonymous said...

Praise the Lord! 9:57 is spot on.

Hope Mick & Ian see this, even though the story's a bit stale by now.

My girlfriend & I saw this on the tellie a couple of weeks ago & both immediately remarked on what a strong, simple and appropriate idea this is for a telco. I'm an adwanker of 30 year's standing, she's a librarian with no interest in ads.

My second reaction was 'gee, the agency (M&C?) have really stepped up at last.' Only to find it's the first (hopefully of many) by those talented boys who manage to produce ideas that not only charm the punters but often win accolades from the industry .

Hats off to you, lads.

Monty Arnhold

5:14 PM  

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