Tuesday, July 17, 2007


Following on from the Mars 'Bruce Lee' TVC, Nitro has put to air the first of two commercials using John McEnroe in the next of their Legend series. The 'Superbrat' in his prime takes on a modern day opponent and quickly makes history of him. To match the classic footage, an enhanced sound track was re-recorded with John McEnroe in New York.

Agency: Nitro Group
Exec. Creative Director/Writer: Fiona Leeming
Agency Producer: Mark Bradley
Production Company: Window
Director: John Marles
Producer: Mike Salter
Post Production: Seth Lockwood - MRPPP
Sound: Phil Kenihan


Anonymous Anonymous said...

Perhaps the lamest waste of time and money I have seen in a long time. Perhaps if it was 1980 or so and McEnroe had just had a major dummy spit on the circuit, it would be worth something. Oh, but it's a 'legend' concept. That's the tack-on you create when you realise that your thought is at least 25 years old.

9:31 AM  
Anonymous Anonymous said...

What a missed opportunity.

Surely one of the best creative opportunities in Melbourne - a brand with great heritage and huge potential, and apparently a very decent budget... all of which has been squandered.

Oh the shame.

I'd rather watch a Brand Power spot.

9:35 AM  
Anonymous Anonymous said...

Is the target market for this mid 40's?

9:40 AM  
Anonymous Anonymous said...

Not only is it boring and unfunny, but it looks shit.

Seriously, I've never seen such bad post.


9:58 AM  
Anonymous Anonymous said...

Couldn't agree more with the comments above. Why would anyone post this shit when these are exactly the sort of comments you are bound to get.

A waste of time and money. Shame on the agency.
This is the sort of idea a junior creative comes up with in the first five minutes and then moves on.

10:17 AM  
Anonymous Anonymous said...

It's the worst ad coming out of Oz in the last couple of years. In all its glory it shows exactly what Nitro is capable of.


10:28 AM  
Anonymous Anonymous said...


That is without a shadow of a doubt, the biggest piece of garbage in the history of advertising.

Congratulatons, you've set the bar at an all time low.

3:45 PM  
Anonymous Anonymous said...

Whoah that's shit.

I mean, we all do shit sometimes. But I don't think I've ever done shit this shitty since I was a junior who thought his shit didn't stink.

speaking of shit... why the client didn't take this script and wipe his arse with it halfway through the presentation, then hand it back to the agency, is a complete mystery.

3:53 PM  
Anonymous Anonymous said...

I'm just confused by the spot. Am I missing something? What is the whole ‘baby bottle’ thing about? And who is that guy in the yellow top? Is he a time traveller?

4:22 PM  
Anonymous Anonymous said...

4:22pm - like some others, you don't seem to understand the idea in the spot (which is a worry). McEnroe in his late 70s prime has been transported to today, and is playing against a current tennis pro. In McEnroe's time they hadn't yet invented the 'baby bottle' used to drink sports drinks that are common today. Hence his 'You cannot be serious' comment.

4:32 PM  
Anonymous Anonymous said...

I've seen this ad replayed about 50 times in the past month, and i never understood it. I thought perhaps i was just dumb. Lukily i have no direct association with it! I even had the director and creatives explain it to me - and i still did not 'get it'. Terrible.

4:42 PM  
Anonymous Anonymous said...

now i'm confused

4:48 PM  
Anonymous Anonymous said...

Is this the 'proof' that market research is required to prevent such a horrendous waste of money?

If I was the client I would find it hard to trust the 'creative' of any agency ever again.

4:57 PM  
Anonymous Anonymous said...


6:10 PM  
Anonymous Anonymous said...

you all know it.


Ali vs his daughter for adidas.

how to do that ad properly.

9:04 PM  
Anonymous Anonymous said...

Creatives responsible: It's ok. Don't worry. I saw on today tonight an article about how tradies are making a good living these days (just thought you'd want to know).

11:03 PM  
Anonymous Anonymous said...

dear adwatch

There is nothing that explains that mcenroe has 'been transported to today' and even if there was it's a piss weak idea. Go back to ad school or try account service

9:37 AM  
Anonymous Anonymous said...

Dear Dimwit (9:37am)...

If you need someone to point out the obvious you are obviously a moron.

10:27 AM  
Anonymous Anonymous said...

9:37... you have no idea, have you? Have a strong cup of coffee and look at the ad a few times until you actually get the idea.

10:29 AM  
Anonymous Anonymous said...

What a total piece of CRAP. Cliche idea, crap production qualities, stupid unfunny crack about a baby bottle, badly integrated product, just plain bad, bad, bad. Can't just blame the creatives though... the client should hang their head in shame for approving this piece of drizzle.

11:39 AM  
Anonymous Anonymous said...

McEnroe in a crap Mars spot. McEnroe in an even crappier Telstra spot. Both having a dummy spit. Both on air at the same time. If you have a McEnroe idea, put a line through it now!

3:58 PM  
Anonymous Anonymous said...

Hey, let's make a car ad where the car is a transformer!

4:26 PM  
Anonymous Anonymous said...

Why would you put McEnroe having a dummy spit in an idea anyway - talk about done to death?

8:05 PM  
Anonymous Anonymous said...

not to mention that that Telstra McEnroe ad is much better than the Mars one.

8:11 PM  
Anonymous Anonymous said...

Count me and everyone I know among the morons, 10.37

10:38 PM  
Anonymous Anonymous said...

He's been transported to today? Is that the idea? Glad I read it here, coz I missed the thing on telly.

Sorry guys, but I don't watch telly to watch ads, so if you don't get me fast, you don't got me.

10:42 PM  
Anonymous Anonymous said...

4.37, 10.27 and 10.29 are all the same person. Stop fighting it and move on. The ad is simply a bad idea executed badly.

11:27 AM  
Anonymous Anonymous said...

It has to be said. (To whoever did this ad.)

"You cannot be serious!"


9:00 PM  
Anonymous Anonymous said...

Pfffffff ALL OF YOU go get a life and stop having a winge about a telivision commercial! So negative. Havent you got anything better to do?? Mcenroe is funny as, the way he kicks the tennis racket ahahaha! MCENROE = LEGEND!!!

7:54 PM  
Anonymous Anonymous said...

who is the guy in the yellow? any clues?

11:38 PM  

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