CB VIDEOBLOG - THE 9th AFA ADVERTISING EFFECTIVENESS AWARDS IN SYDNEY
The CB Videoblog was out Thursday night (August 9th) covering the 9th AFA Advertising Effectiveness Awards, which were held at the Westin Hotel in Sydney. You'll see who Lynchy bumped into before the awards and at the after party - a fun mix of top creatives and agency big wigs, suits and planners - plus the reel of the winners - and interviews with the judges explaining their choices.
The Jay Furby originated Skins campaign, via The Furnace, Sydney, won the Gold Pinnacle in the face of some serious competition from four other Gold Award winners – Lion Nathan’s XXXX Gold, via BMF Sydney, Diageo’s Bundaberg Rum RTD via Leo Burnett Sydney, Sunbeam Expresso Machines ‘Unleash the Barrista’ via Bellamyhayden Sydney and the Football Federation of Australia’s launch of the Hyundai A-League via Lowe Hunt Sydney.
posted by CB @ 11:50 AM
3 Comments:
Well deserved, Fabs.
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Its embarressing that good/great ads Lamb (BMF) only scored a silver, Olympus (S&S) only scored a bronze and non-ads like Bellamy Hayden's barista took out Gold. That is not advertising its event-marketing.
The skins campaign (albeit pretty nice creative) seemed to be a trade campaign where distribution created sales. I thought you had to discount variables like growth in distribution channels, and price promotion to show the pure effects of advertising. Its very confusing. But what would the judges know? Half of them work in banks. Prediction: watchout for the Rug warehouse 'price slasher' TVC and Brandpower ads being entered in 2009 - because surely they create great ROI - forget the long term effect of great brand building advertising. Its like everything today (stockmarket investment, film industry, TV content) - cash it all in for a quick buck, forget long term greatness.
Thanks 3.56pm your contribution to the death of television advertising has been noted. We used to have smart clients that said 'never over estimate the intelligence of your audience'. Now I'm affraid it's the opposite.
Congrats to everyone that did truly original creative work that delivered results. You earnt your pay cheques.
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