MTV 'SNOOP' FULL 10 MINUTE FILM LAUNCHED VIA LOWE HUNT
The intro film is above, the 10 minute film is below...
MTV Networks Australia has launched the full 10 minute film of Snoop Dogg's quest to become an Australian citizen.
The film is part of the integrated 'Welcome Snoop' brand campaign which includes print, poster, web, mobile and event channels among others.
According to the agency, the campaign has attracted massive downloads from the web already and the on-line petition for Snoop to obtain citizenship is growing fast.
The web component is divided between a dedicated mtv site at mtv.com.au/snoop and as part of a joint mtv and myspace promotion at myspace.com/voteforsnoop.
Client: MTV Networks Australia.
Agency: Lowe Hunt, Sydney
Creative Director: Dejan Rasic.
Creative Team: Dejan Rasic, Rebecca Carrasco & Howard Collinge.
Talent Liaison: India Bent, Happy Bash Communication
Head of Production: Darren Bailey.
Website: Liquid Protocol.
Senior Producers: Charna Henry & Lisa Cordukes.
Editors: Peter Whitmore, Kris Rees.
Production Company: Plaza Films.
Director: Paul Middleditch.
Producer: Peter Masterton.
Photographer: Andreas Smetana.
Retouching: Electric Art.
Sound: Sound Reservoir.
MTV Creative Director: Vanessa Zuppicich.
MTV Marketing Team: Colin Blake & Sam Coombes.
MTV Managing Director: Dave Sibley.
MTV Communications & Publicity Manager: Laura Vozzo.
Deep Fried Chicken Wings: Uncle Rio