Monday, August 06, 2007


With an alcoholic beverage in one hand and an hors d’oeuvre in the other, come and view the best ideas from the 12 week program, then AWARD will announce the winner, along with the five top students.
Join industry heavy and light weights this coming Wednesday August 8, from 6.30pm, at The Apartment, 401 Little Bourke Street, Melbourne.
All AWARD Members, students, lecturers, tutors, judges and CDs will receive their free pass via email.
AWARD offers all MADC members a cheap ticket to the night:
$20 + GST and other Industry guests $35 + GST. This includes finger food and drinks for minimum three hours.
Featuring ECDs James McGrath, Darren Spiller and Paul Catmur, the posters were created by George Patts Y&R Melbourne Group CDs Ben Coulson and Richard Muntz, who commented, “We thought it was time to dispel some of the myths and misconceptions surrounding your first job in a creative department.”
To attend this night of nights, tickets can be purchased by contacting Pauline Smyth at AWARD on 02 8297 3843 or e-mail

Credits - Posters/Print/Web
Agency – George Patterson Y&R
Creative Team – Ben Coulson & Richard Muntz
Retoucher - Hung Nguyen
Photographer – Christopher Tovo
Photographer’s Assistant – Leo Farrell
Coffee Table - Carly Williams
Coat hanger - Candy Hertz
Pouf - James Orr


Anonymous Anonymous said...

Oh....that's so good!

Can't wait to get my new student. Really need mmy recycle bin emptied.

Nice pic's also.

8:14 AM  
Anonymous Anonymous said...

Very funny stuff boys, but how the hell did you get McGrath to be involved in taking the piss?

Not usually his style at all.

8:20 AM  
Anonymous Anonymous said...

Sould be a good night, free piss & I hear there are some good folio's this year.

Nice invite to!

8:26 AM  
Anonymous Anonymous said...

My first job, the CD stuck me in the photocopy room with no window. Close to the bone.

8:39 AM  
Anonymous Anonymous said...

I had to go & bring my CD's car around when he went to lunch!

8:41 AM  
Anonymous Anonymous said...

not as good as the "fight night" campaign

9:39 AM  
Anonymous Anonymous said...

Brilliant posters. Hats off I love em!!!

Finally an award poster idea that goes further than the usual self congratulation ECD's expect.

9:44 AM  
Anonymous Anonymous said...

It brings back memories years of therapy have tried to erase.

Love the posters though.

9:47 AM  
Anonymous Anonymous said...

Better than fight night posters, good idea- not just good photo's.

10:34 AM  
Anonymous Anonymous said...

I was asked to pick up a 911 from the mechanics once. It was very Ferris Bueller's day off for the next 2 hours.

11:00 AM  
Anonymous Anonymous said...

"I've got an idea, let's do a series of posters with CDs in them - just like those ones for the work, or Campaign Brief, or fight night, or "

etc.... etc... etc....

11:47 AM  
Anonymous Anonymous said...

I was retrenched from my first job so they could buy a new phoyocopier!

1:39 PM  
Anonymous Anonymous said...

My 911's never been the same you fucker!

2:11 PM  
Anonymous Anonymous said...

Same idea and even identical executions (a guy as a coffee table) as M&C Saatchis Auckland 'NZ Herald job recruitment' campaign from 2002/2003 shot by Alan McFetridge. Catmur should know better - he was one of the judges of the campaign in the local NZ award show when it was judged. Would've liked the idea had the same campaign not also been awarded a merit by The One Show 4 years ago.

7:41 PM  
Anonymous Anonymous said...

Just wondering if AWARD can answer a question.

Who was on the Melbourne judging panel since you had such a stellar Sydney judging panel?

8:12 PM  
Anonymous Anonymous said...

Was done before here in New Zealand. C'mon Australia, us Kiwis read the blog didn't really think you'd get away with did you?

8:14 PM  
Anonymous Anonymous said...

Aha! I knew I've seen that one before. Yes, those kiwi recruitment ads with the coffee table dude. That's right. I knew it was too good and too easy to be true.

9:13 PM  
Anonymous Anonymous said...

7.41pm, maybe the table pic is the same...granted, but I don't quite agree with you on this one.

The idea- a catalog retail sale of students as office furniture, is original & funny. I think it falls inside the line.

9:45 PM  
Anonymous Anonymous said...

Seems OK to me. There was a movie called 'swimming with Sharks' where Kevin Spacey was a prick boss who humiliated his intern by making him be a coffee holder etc, so all the aforementioned ad campaigns could draw from this. It's a category thought for bad jobs, but this is a funny version and the retail thing is a nice twist. Not guilty your honor.

9:56 PM  
Anonymous Anonymous said...

11.47. Isn't that what it's all about? CD's coming? Hopefully Hiring? Duh! Don't overthink it buddy... And 9.39am. Do you really think CD's are fighting over these students? Seriously... These particular ads dramatise the actual truth. Anyone who knows anything about advertising is that it's an industry that has you earn your stripes. I like many started working for free. And would have gladly been a coffee table to get a gig. The thing that I do like about it is that it actually keeps these kids egos in check. The real work begins when you get a gig. And your treated like crap until you become a seasoned campaigner that produces Award winning work. I'm not saying I agree with it but it's the truth and as a campaign I like it boys and girls.

1:58 PM  
Anonymous Anonymous said...

Um, 'not gulity your honour' needs a new profession if he/she thinks these are suitably different campaigns. The core idea / exceutions are both about being humiliated and used for crap office appliances. Just because one has a retail catalogue headline feel doesn't make it an altogether different campaign. I'd call on the jury in this case and get them to deliberate further.

3:24 PM  
Anonymous Anonymous said...

Seeing petty negative crap like this on a blog is the most humiliating thing about the industry.

Lets hope there aren't many students reading this jealous rubbish, they might just choose to do something more worthy with their lives.

11:01 PM  
Anonymous Anonymous said...

I agree.

It's Head Office who take the money whilst young Australian talent work for peanuts.

Is every one in the creative advertising world seriously deluding themselves that this is attractive to the best and brightest looking for a career in advertising in 2007 and beyond?

Even pole dancers are getting more creative these days.

Just asking the question.

9:24 AM  
Anonymous Anonymous said...

At least there's some truth in this campaign. The Sydney posters with the CDs all fighting over the students was way off the mark.

And how would the Sydney campaign look if you put a woman in the frame?

The only positive comments about the posters I heard at Syd Graduation night came from the "talent" behind the work.

9:30 AM  
Anonymous Anonymous said...

These ads demonstrate everything that is fucked about this industry. People running Award school in the late 90's and early 00's would be horified at this dribble. Some of those tutors are now at working at places like Mother in London. They're doing real work for real clients, not scammy arrogant shit like this. You wankers are hilarious.

9:27 AM  

Post a Comment

<< Home