HORSE FLU HITS THE HOUNDS, BUT INDUSTRY FIGHTS BACK

Horse flu has hit the racing industry hard, but not only horse racing. Greyhound Racing, which derives a large part of its revenue from a share of TAB receipts is a surprise victim of the horse flu epidemic.
But the industry is fighting back.
Created by Kindred, Greyhound Racing NSW is running Press ads in the Daily Telegraph to lift the profile of Greyhound Racing and participation throughout the epidemic.
“Most people think that the dogs would be beneficiaries of the horse flu epidemic, but the truth is, we’ve been hit just as hard”, said Tony Richens of Greyhound Racing NSW.
Jamie Clift, MD of Kindred said: “The advertising is designed to put the dogs smack bang in the consideration set of punters who are missing out on their horse racing entertainment. At the moment, racing fans are being starved of their favourite sport. We wanted to remind them that Greyhound Racing provides a fantastic alternative”.
“We’re putting on extra meetings to help fill the gap. The advertising will let people know where and how to find it”, said Richens.

Client: Greyhound Racing NSW
Agency: Kindred, Sydney
Copywriters: Jamie Clift and Daniel Gregory
Art Director: Daniel Gregory