Friday, August 19, 2005


The hilarious L&P "Stubbies" spot, via MTC Auckland took out Best of Show (and NZ Commercial of the Year) at the 30th annual Australasian Television Awards held Friday night in Sydney. Australian Commercial of the Year was won by George Patterson Partners, Melbourne for Carlton Draught "Canoe". With eight individual awards and commendations across the evening, BMF Sydney took out Television Agency of the Year. The agency won two Trophies for Meat & Livestock Australia (Lamb) “UnAustralian”, and one for Australian Red Cross "We gave Blood" as well as a Craft award for Ikea "Stig" and the Effectiveness Award for Tooheys Extra Dry "Tongue". Other Trophy winners on the night included two Trophies for Big Pond Travel "Holiday" and one Trophy for O'Brien Glass, both via BWM Sydney, plus VW "Pushed" via DDB Sydney, Sony "Wag" via FNL Communications Sydney, Dulux "Ghost" via Clemenger BBDO Melbourne and Canon "Rodeo" via Leo Burnett Sydney. Entry levels were down considerably this year due to competition from the newly formed Kodak Gongs, to be awarded next month, which is run by the tvc production industry and supported by SPAA, until last year a key supporter of the ATV Awards. Also, due to the non inclusion of ATV on the CB Creative Rankings (The Kodak Gongs are included), several prominent creative agencies did not enter this year, including Saatchi & Saatchi Sydney, Host/The Glue Society, Publicis Mojo Sydney and Melbourne, M&C Saatchi Sydney, Grey Melbourne and Cummins & Partners Melbourne, plus the four major New Zealand players Saatchi & Saatchi, Colenso BBDO, DDB and Publicis Mojo. Few of the top shops in other states entered either, including Marketforce, The Brand Agency, Linc and Gatecrasher in Perth, as well as McCann, Clemenger BBDO, BCM and De Pasquale in Brisbane and Clemenger BBDO in Adelaide.


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