Wednesday, April 05, 2006


April 1st came and went with hardly any April Fool's Day ads - except we noticed a nice one for Frucor V via Clemenger BBDO, Sydney. The First page launched 'Z'. the sleepy new relaxing drink from V. Copy reads:'Sink into your sofa and chill with the new drink
from V. It all stops with Z.' Turn to the second page and you get 'April
Fool. Stay alert and make sure no-one gets you!' alongside the V logo.
Writer: Gary Dawson. Art Director: Paul Sharp. Photographer: Toby Dixon. Designers: Paul Sharp, Gary Dawson and Joe Wells.


Anonymous Anonymous said...

I drank one of those out in st.kilda the other night, except the stranger that gave it to me said it was a jaager-bomb. I must have been so relaxed that I fell asleep. Because I woke up on the st.kilda beach with no money and no phone. Z must be really bad for the intestines too, because my colon was killing me.

12:50 PM  
Anonymous Anonymous said...

yeah. i get it. got me agood one.

2:56 PM  
Anonymous Anonymous said...

Ironically, it's actually a great brand extension idea.

Fucking hell, I'm talking like 'Sydney Suit.'

3:07 PM  
Anonymous Anonymous said...


3:24 PM  
Anonymous Anonymous said...

its a little too similar to the "it all starts with V" campaign for my liking.

3:38 PM  
Anonymous Anonymous said...

Not as good as the spaghetti tree

3:57 PM  
Anonymous Anonymous said...

I like it.

Oh wait on, that's not in the theme of things here...I think the can's cute but a talentless hack obsessed with winning awards.

3:59 PM  
Anonymous Anonymous said...

now that was a funny blog. Blame it on the can

4:02 PM  
Anonymous Anonymous said...

It never ran.

Even if it did, it would still have that same desperate feel.

"hey look mommy...the 'V' can says 'Z' "

Cannes judges watch out!

7:54 PM  
Anonymous Anonymous said...

nothing like boredom to put you to sleep.

the art direction is terrible. but hey so is the V can.

and why the V logo in the top left corner? if you're going to make a joke don't give away the punch line in the set up.

could have but didn't

[can't wait to put my next promo flyer for OMO up here.]

5:25 AM  
Anonymous Anonymous said...

5:25 AM sounds like he's been up smoking meth all night.

what a cock. It's great.

6:18 AM  
Anonymous Anonymous said...

I'm still up. still smoking meth.

7:45 AM  
Anonymous Anonymous said...

That's your problem 7.45am, you haven't tried the product.

7:55 AM  
Anonymous Anonymous said...

'Stay Alert' was done for V years ago, by Colenso BBDO.

They had hot women posing to camera and it ran as an outdoor campaign around London, during the London Pride parade. When you looked closely at the women you noticed a shaving nick, a snail trail and a lunchbox. The line was 'London Pride Festival. Stay Alert.'

It was a great campaign around the same idea, for the same client, in the same network.

2:15 PM  
Anonymous Anonymous said...

nice idea. good extension to their brand. badly executed. maybe that was the point.

8:49 PM  
Anonymous Anonymous said...


So the way you do good work is to find a nice idea and then execute it differently.

I understand.

(And so many of us waste so much time trying to be original. What a waste of energy.)

Anyhow, we're all glad you taught those lazy fuckers at Colenso a thing or two about how to execute something properly. Even if you used their idea to make your point.

This industry needs more people who think like you 8:49.

10:52 AM  
Anonymous Anonymous said...

thank you. I wish I could oblige. but unfortunately I am only one person.

6:25 PM  
Anonymous Anonymous said...

Thank you God.

7:28 PM  

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