Monday, April 24, 2006


Colenso BBDO Auckland continues to retain the number one spot in the Campaign Brief Creative Rankings, a position they snared from Saatchi & Saatchi Sydney two years back. The good news for the latter is that they have closed the gap to be 201 points behind, as revealed in the latest issue of Campaign Brief.
Rises this year include DDB Auckland (from #4 to #3), Publicis Mojo Auckland (from #20 to #4), BMF Sydney (#15 to #6), The Glue Society Sydney (#14 to #11), Publicis Mojo Melbourne (#23 to #13), George Patterson Y&R Melbourne (#31 to #14) and Marketforce Perth (#37 to #15).
Some nasty falls include DDB Sydney (#3 to #10), Saatchi & Saatchi Auckland (#9 to #12), Whybin TBWA Sydney (#12 to #18), M&C Saatchi Melbourne (#11 to #20) and Saatchi & Saatchi Wellington (#7 to #21).
In the Network Rankings, BBDO, for the second year running, is once again firmly on top, well ahead of arch rivals Saatchi & Saatchi at #2, Publicis at #3 and DDB at #4.
The CB Creative Rankings have massive movements in the rankings of the Top 100 creatives in Australasia, but Saatchi Auckland's Toby Talbot remains firmly on top. The Rankings include over 400 creatives (listed alphabetically) who have won at award shows over the last two years. To see where everyone is placed, make sure you get hold of the latest CB.
The CB Creative Rankings count the top four international award shows: Cannes, Clio, D&AD and The One Show; plus the big three regionals: AWARD, The Work and The Kodak Gongs.


Anonymous Anonymous said...


Putting 'The Work' on your creative rankings was a masterstroke and shows that you are a very smart businessman. But to call it one of the big three regionals is probably a bit of a stretch. That said, if any of my work gets submittted this year can you please include it so my ranking doesn't slip further.


9:25 AM  
Anonymous Anonymous said...

I think you've accidentally put T. Talbot at the head of the chart when it should actually be B. Pegler.

10:17 AM  
Anonymous Anonymous said...

How are you suppose to read the chart?

10:29 AM  
Anonymous Anonymous said...

I think you are suppose (sic) to buy the magazine.

10:35 AM  
Anonymous Anonymous said...

did Sydney Suit make it onto the rankings this year?

10:47 AM  
Blogger CB said...

FYI, 9:25, The Work is by far the biggest of the three regionals and outsells AWARD 5 to 1. (China alone takes 2000 copies). Get the The Work 05 and you'll see it has the best work from 123 agencies throughout Asia, Australia and New Zealand. The Work leaves both AWARD and The Kodak Gongs for dead as far as reach and prestige in the Asia Pacific region.

11:19 AM  
Anonymous Anonymous said...

11:33 AM  
Anonymous Anonymous said...

And The Work just happens to be run by one M. Lynch, Esq.

As the earlier post, smart businessman that Mr Lynch.

12:21 PM  
Anonymous Anonymous said...

But to be fair Lynchy, the work is not an award where work is judged against other work by CDs all sitting in a room. It's a calculation, isn't it?

1:05 PM  
Anonymous Anonymous said...

Fair? Is that a word?

1:10 PM  
Anonymous Anonymous said...

Does the 'Who's Hot and Who's Not' issue actually include a list of Who's Not?

1:12 PM  
Anonymous Anonymous said...

Yes, one could regard that including The Work is redundant, or at the very least tautological, as it only consists of work that has already won elsewhere.

Unless of course Lynchy decides that, since it is on his Hot List, The Work now deserves judges and entry fees like the other awards.

A very cunning business plan.

1:21 PM  
Anonymous Anonymous said...

i take it you guys didn't feature in the hot 100

1:46 PM  
Anonymous Anonymous said...

Does anyone say I was in 'The work' when they go for a job? or do they say 'I won such and such'?

I don't think potential employers care if you are in a magazine or a book, unless of course it's the bible.

1:48 PM  
Anonymous Anonymous said...

the clio awards are a poor, poor second to the one show. here in the usa they don't carry nearly as much weight. most of the top shops don't enter them or just a couple of pieces. too much overlap.

too many award shows when you also throw in new york, the art directors awards, the andy's etc. don't even get me started on the mobius etc. the only reason they are in business is to take money from non US people who think it's cool to win in america.

most award shows are money making ventures that prey on ad people's insecurities. and many are too dumb to understand that.

d & ad, one show and cannes. peoples, that's all that really matters. and even now cannes has too many catagories. what's next? best brief?

the rest are a waste. spend you money on making your agencies work better or helping those less fortunate than ourselves. (and i don't mean the people at singletons)


Capt. America

1:57 PM  
Anonymous Anonymous said...

'most award shows are money making ventures that prey on ad people's insecurities. and many are too dumb to understand that.'

- Capt. America

I'll buy that part..but the bit about:

'...helping those less fortunate than ourselves.'

Since when does the ad industry give two shits about the less fortunate unless there's an the chance of an award attached to it (see;pro bono charity work etc).

2:40 PM  
Anonymous Anonymous said...

Fuckers, fuckers, fuckers.

Congrats on your rankings, boys.

Steve, from over the ditch.

2:52 PM  
Anonymous Anonymous said...

heya 2:40 i was plesantly surprised when i started working in the usa that agencies do meaningful charity work.

goodby has a read to kids program. you get to go read books to underprivileged kids, the agency gives you the time off and picks up the cab fares. we also raised money for the glide memorial church in san fran to cloth and feed familes. also once a year the whole agency goes to a school in need and paints it, cleans it up, does the gardens etc. pretty cool to see the famous, rich partners cleaning up the toilets in some ghetto school.

at w+k we did a ton of work for less fortunate kids. dan actually has a ranch where he hosts camps for them. also a ton of work for american indians and the portland children's museum and i'm sure a few other things.

all done with the best intentions and not so they can do ads for award shows.

perhaps the aussie agencies could take note...

3:07 PM  
Anonymous Anonymous said...

Perhaps you shouldn't be talking shit at 1 am NYC time.

Especially when you are talking in the past tense about your world saving exploits at W+K. Oooh, I'm so humbled.

Maybe you should put yourself into a late night 'meth-help' program you ad loser.

Or here's a tip go to

Self righteous twat.

4:26 PM  
Anonymous Anonymous said...

I think that he/she had a really good point. It's all about awards over here, which sucks. Reading to kids and boys camps sounds a bit pedo to me, but if agencies use their resources for more charities (real ones, not gun control or landmines awareness that are from la la land) it would be a bit more rewarding.

5:16 PM  
Anonymous Anonymous said...

Hang on a minute. Are you trying to say that landmine awareness and gun control are not real charities? That can't be right, otherwise agencies wouldn't do ads for them.

5:28 PM  
Anonymous Anonymous said...

Sorry, off the topic, but I wanna make a new rule. If you post anonymously, you can't then burn people for posting anonymously. It's called the Anti-Hypocritic oath.

5:31 PM  
Anonymous Anonymous said...

Hey Yankee Fockers across the ditch. Congrats boys!

See ya when we're looking at ya.

5:53 PM  
Anonymous Anonymous said...

jeeeze 4:26, tough crowd. i wrote about agencies doing real legit charity work.

i didn't say i've done great work. i didn't bag anyone's work. or worse still them. seems like that's the normal point of entry around here.

good luck to you.

(and I ain't in nyc)

6:33 PM  
Anonymous Anonymous said...

No way, 5.28.

Gun Control is a MAJOR, MAJOR issue in Australia. After all, we have some of the tightest gun control legislation in the world, and no-one can buy handguns, semi-automatic weapons or even pump action shotguns.

That's why the furnace needed to do that ad where the kid tries to hold up a convenience store with what's supposed to be a handgun.

Now all they need to do is air it someplace where you can actually BUY handguns, and it just may do some good.

God, what a cynical exercise that was...

8:00 PM  
Anonymous Anonymous said...

Hey Lynchy. Is CB for sale in any shops in Auckland?

oh, and Capt. America, totally agree that when it comes to awards, One Show, Cannes and D&AD are what matters. But when it comes to the CB rankings, they're only for creatives in this region. So it's good to have some regional things in there too. Only a small handful of work wins overseas every year from here. The rankings wouldn't be all that comprehensive without The Work and AWARD.

And yes, Clios are on the fence but they are a great precursor to Cannes. Sort of like the Golden Globes are to the Oscars.

All in all I would be very happy if they got rid of about 100 other award shows.

10:05 AM  
Anonymous Anonymous said...

Hey Lynchy,
My subscription has to your mag has died.
Can I re-subscribe over the net? If so, where?

10:13 AM  
Anonymous Anonymous said...

Maybe it has died because i can't string a frickin sentence together.
You know what i mean.

10:17 AM  
Anonymous Anonymous said...

I wake up early to put the bottles in the bin so my children can't see how much their father drinks.

1:39 PM  
Anonymous Anonymous said...

that hot 400 list is nothing but a load of bullshit.

i really wish i could pay you not to be on it.

Ever wonder why the europe & us dont have such

whack lists? because thay are totally inaccurate!

awards however important in raising career stakes

do not clearly reflect creative talent.

most creatives i know who are any good in australia

thinks your dumbass list sucks big fat corporate

advertising sausage.

So if your a smart businessman lynchy, charge all

creatives to not be on the list, you will make immediate

revenue, and youll still have all the usual creatives

like nobby, furby, o'sullivan and kneebone, who can all

have a merry spitroast frollicking about how big their

cannes lions feel in their pockets.

*ucking Whack!

4:13 PM  
Anonymous Anonymous said...

wow, bitter much? you're right, I think a true show of talent would be to spend a whole year trying not to be recognized by anyone. Follow that with an angry, drunken, grammatically incoherent mouthful on the blog, and you've got an award of your own big fella. Congrats.

You've also nailed it right on the head with your brilliant assessments of Nobby, Furby, O'Sullivan and Kneebone. Talentless hacks, the whole lot of them.

I'm gonna go wank now.

4:48 PM  
Anonymous Anonymous said...

4:13, I take it you used to be Top 20, now about 401 and next year you'll be off the charts because you haven't any award winners so far this year because you've been resting on your laurels for two years and you're shitting yourself because the new CD who's been out of Oz for a few years is using the Rankings as a guide to Who's Hot? Who's Not..... oh shit, you'll have to apply for that gig at Ideaworks after all.... and... aahhh...

7:55 PM  
Anonymous Anonymous said...

Dear Kiwi at 10:13,

CB not longer available via Magazzino in Auckland. You can re-subscribe if you email me:

8:01 PM  
Anonymous Anonymous said...

Anna, if the CD is using the CB rankings to make decisions about hiring, he should be fired forthwith. Give Sydney Suit the gig of hiring.

10:21 PM  
Anonymous Anonymous said...

Let's get back to the declaration of The Work as one of "the big three regional" (shows) without any disclosure.

Campaign Brief and The Work are divisions of the same company.

Inclusion in either is pretty much discretionary. Cred has nothing to do with sales in China.

I'm not saying it's wrong, I agree with the earlier posts that it's very clever.

But referencing The Work as a big show without full disclosure is a bit disingenuous.

10:57 PM  
Blogger CB said...

I was being a bit kind to AWARD and the Kodak Gongs earlier. The Work is actually the only record of the best work in the region - from India, China, Japan, Korea, Taiwan, Singapore, Malaysia, Thailand, the Philippines, Indonesia, Vietnam, Australia and New Zealand.

Unlike AWARD and The Gongs, every top agency in the region enters almost without exception and each year it just about breaks even - it is not a money making exercise for CB. (The Work is free to enter. If we charged entry fees like every other award show, we might!). We set it up because there simply was no record of the best work in the region each year.

The Work also avoids the often factional jury system that can lead to some great work not getting through. As our track record proves for nearly 20 years, CB has a better sense of what will win awards than anyone - including most of the creative directors we know! (Ask your own CD).

So even though The Work is a CB initiative (we've never hidden that fact), it deserves a place on the Rankings.

1:02 AM  
Anonymous Anonymous said...

Talking about regional award books, does anyone know the whereabouts of a certain AWARD annual that is now nearly six months overdue? It's only ever been this late once, in 1986, when the AWARD warehouse burnt down. There's no warehouse to blame now as AWARD doesn't own anything anymore, let alone a warehouse, so where is it? Members have paid their dues, which includes the book.

And on the subject of AWARD, what's the latest with the management review? (It's all gone a bit quiet of late Lynchy, and as there is nothing on the AWARD site, why don't you send one of your CB cub reporters out to find out).

Otherwise, I'll have to send our lads down to get to the bottom of it. That is, once they have finished investigating allegations of rorting by Australian jurors at the D&AD judging.

7:38 AM  
Anonymous Anonymous said...

1.39 wins an award for being the first person to plagiarise a whole anoymous blog post. Postsecret??? Why the fuck would you copy that? Weird.

9:58 AM  
Anonymous Anonymous said...

I wish I worked at Saatchis.

12:09 PM  
Anonymous Anonymous said...

I wish I had a job in Sydney... I'm a writer about to roll into town on the job hunt, does anyone know who is hiring? Got a few awards and I'm ready to get stuck into it and hopefully get some more! Contacts are always appreciated too. If you know of anything or hey, just want to gossip a bit, drop me a line at

4:21 PM  
Anonymous Anonymous said...

if any of you have ever seen a kid with his legs blown off by a landmine you would realise that anything that can be done to influence the australian government to take a stance against landmines is beneficial to that child's brothers and sisters health.

enjoy the black marks on your souls.

i am disgusted by your repugnant cynicism of such a great cause.

you really are a bunch of ignorant idiotic arses.

if anyone is self serving it is you.

if someone wants to do something about it is i say all power to them.

if you knew anything about gun control laws you would know that anything that can be done to prevent semi automatic handguns becoming accepted in australia is a good thing.

if you look at the rise in gun related death in this country you would be surprised.

or maybe you want to live in america....quite ironic because it is highly likely with ignorance like yours your book certainly won't get you a job there.

we know who you all are.

4:39 PM  
Anonymous Anonymous said...

yeah he's a total arse

5:02 PM  
Anonymous Anonymous said...


Semi automatic handguns are ILLEGAL in Australia. As are ALL semi-automatic weapons. You can't buy them. They're not for sale. Thanks to the strict gun control laws which we have in Australia.

Gun control laws which are IN NO DANGER of being repealed or altered by either the coalition or the labour party.

The last thing this country needs is a scammy charity ad aimed at the Cannes jury railing on about how if we had effective gun control there'd be less kids holding up convenience stores with handguns.

This isn't Dallas, Texas. We don't have kids holding up convenience stores with handguns they bought from Wal-Mart. Or shooting up schools with assault rifles their dad bought from Wal-Mart.

If you defend that stupid ad you're either Jay Furby or a complete ignoramus.

6:57 PM  
Anonymous Anonymous said...

"Gun Control is a MAJOR, MAJOR issue in Australia. After all, we have some of the tightest gun control legislation in the world, and no-one can buy handguns, semi-automatic weapons or even pump action shotguns."

piss off, did you notice guns were not a problem until Saatchi's did all these scam ads on gun control. Since then it has exploded. Their ads musn't be very effective when there's idiots shooting each other everyday now.
But at least they are doing ambient media ads for gun control in Australia's gun

I say Saatchi's secretly promote guns.

6:57 PM  
Anonymous Anonymous said...

but they're good ads though

7:14 PM  
Anonymous Anonymous said...

i'd root them

7:15 PM  
Anonymous Anonymous said...

"piss off, did you notice guns were not a problem until Saatchi's did all these scam ads on gun control. Since then it has exploded"

you piss off or I will shoot you, I've got a gat. These advertising people scare me. I don't know what they'll do.
All angry and shit in blog sites. I walk past...wait someones coming

7:17 PM  
Anonymous Anonymous said...

apparently on a current affair toinight there is a story about how there is a major hand gun problem in australia.

maybe they are influenced by saatchis ....i doubt it.

maybe the furnace plants landmines.

i doubt it.

why is everyone so against people doing some ads that actually help people.

you seem to forget that these agencies also produce mammoth amounts of work for some of those most tedious clients there are.

and do great ads on them to.

pack up your book and piss of to might get a job as a junior.

or try hell your soul seems to guarantee that is a definite judging by your lack of morality.


the sydney sewer.

1:36 PM  
Anonymous Anonymous said...

who gives a shit about any of this!

2:26 PM  
Anonymous Anonymous said...

russia? morality? what the flying fuck are you on about?

if you're trying to tell me that those landmines and gun control ads are anything other than a cynical attempt to get good work up on pliable clients who don't say 'no', then you're just plain stupid.

save your lectures for people who look at a charity and only see the opportunity to line their shelves with metal.

2:28 PM  
Anonymous Anonymous said...

If you work at M&C Saatchi Sydney you're sure to get in the top 100 cos they're got Optus. Gee they churn out some quality work there!

2:36 PM  
Anonymous Anonymous said...

Hello ‘Creative’ types,

Excuse my absence from this website but I have been away on holiday up the coast at Boomerang Beach with my wife over the Anzac weekend. It was a lovely drive and a good opportunity to take the old Jag for a good spin…

Anyway that’s enough of my holiday memories, I understand from what I have read that several of you are interested in my views on this whole ‘Creative Rankings’ table thing.

I must say that from all the other account service people I have chatted with about this subject we are in agreement – you are all a bunch of gullible, ego-driven wankers. You are all so desperate to rate on this table that you have taken your eyes of the bigger picture – selling products.

It is really simple:

Clients pay agencies to promote their brands.
Agencies pay their creative staff to come up with the work that is going to achieve this.

So, all this rubbish that I see posted on this site promoting the latest ad ‘Air Guitar School’ or ‘Gun Control’ lobby is absolute toss.

Do it in your spare time, not agency time.

No doubt many of you scruffy bastards will argue back that you are helping make your agency brand ‘creative’. That is complete toss too. Agencies become creative by the creative work they do for their clients. Their fee-paying, on-the-books, real clients.

BBH is famous for its Levis, Lynx and Audi campaign. Not for doing one-off road safety ads for some local council in sheep-shagging land.

Chiat Day LA is famous for being creative because of the actual creative thinking it brings to its real clients such as Apple and PlayStation.

And locally, the Glue Collective is famous for doing real advertising for its clients such as Virgin Mobile and Rams Home Loans.

All great work that deserves to win creative awards. Pity it is such a sad state of affairs over here…

(While I am talking about those independent creative places like Glue I want to mention that they make great financial sense for agencies. I have already had talks with our CEO about firing our lazy-arse creative department and out-sourcing our work.)

Anyway, back to my point about this rankings thing…

Do you guys honestly believe that it is only the creatives who are responsible for getting the best work to air or into magazines?

Do you really think that the account service people did not play a role in getting the ‘Big Beer’ ad up for example. Do you really think that the planners did not contribute to making numerous other creative campaigns famous.

Yet it is solely the creative community that scraps over the accolades desperate to further their reputations. How predicable. How sad.

I propose a new rankings table:

‘The Account Service Ladder.’

Account Service people will get points for campaigns they have sold through to clients. They will get big points for campaigns where there is a big media budget and less points for when it is one of those little one-off scam ads from New Zealand.

Now that is a benchmarking system that has some kind of credibility.

Best Wishes,

Sydney Suit.

3:43 PM  
Anonymous Anonymous said...

Suit Rankings - a great idea...

They can be measured as rubbish, completely crap or just plain dumb.

3:45 PM  
Anonymous Anonymous said...

Nicely put Sydney Suit. Welcome back! At last someone has injected some sense into this childish debate.

Vic Award School Student.

3:47 PM  
Anonymous Anonymous said...

Listen up Vic Award School Student!

Stick to doing your condom ads that don’t make sense. You know nothing about this debate obviously.

How can you agree with Sydney Suit when he (or She?) talks such utter crap?

Do you honestly agree that creatives don’t have the right to do proactive ads?

Maybe you should leave AWARD school and go to 'suit school' you cock.

As for responding to Sydney Suits rambling drivel where the fuck do you start?

3:52 PM  
Anonymous Anonymous said...

I heard Sydney Suit is the new CD of Whybins and Euro, who are merging, and will have Furby as CEO.

3:52 PM  
Anonymous Anonymous said...

Suits are just glorified messengers...and that can't even do that half the time...

4:09 PM  
Anonymous Anonymous said...

"Suits are bad. No, creatives suck. No suits suck. No creatives are dickheads. I know you are but what am I? Back at you with bells on ..."

Enjoying the "debate", everyone?

4:23 PM  
Anonymous Anonymous said...


5:21 PM  
Anonymous Anonymous said...

Geez, is there a word limit on comments? Because I think Sydney Suit just broke it and should be banned from the blog for life.

7:23 PM  
Anonymous Anonymous said...

I just masturbated to a younger photo of myself.

8:04 AM  
Anonymous Anonymous said...

Get off the blog, Furby, you're drunk.

9:24 AM  
Anonymous Anonymous said...

Furby is not that funny.

9:30 AM  
Anonymous Anonymous said...

there seems to be a mistake, i didn't crack the top ten.

6:35 PM  
Anonymous Anonymous said...

why isn't asian adfest counted? it is certainly a better award show with better international work and a wider scope than AWARD.

6:37 PM  
Anonymous Anonymous said...

Why don't you just move to Asia since you LOVE it so much.

2:06 PM  
Anonymous Anonymous said...

furbs is fuckin hilarious...if you didn't know that you don't know him...

2:19 PM  
Anonymous Anonymous said...

yep..i'll vouch for that...he's probably laughing at all the idiots moaning right now than getting on wd something...or havin a beer and chuckling at all the dills that care a little too much about something thats a bit of a laugh really...have a long look in the house of mirrors peoples.

2:29 PM  
Anonymous Anonymous said...

Hey Furby. That old photo of you sucking in your cheeks smoking a ciggi? Please give us the latest shot of you bloated, old and angry.

10:31 PM  
Anonymous Anonymous said...

1.]why would he be angry....????

2.]everyone gets older.

3.]he's a good bloke.

4.]thats just a plain old insult without any wit at all...

your point is exactly???

5.]you must be the angry one writing somthing about someone like that.

2:28 PM  
Anonymous Anonymous said...

i wouldn't write that about anyone it is just nasty.

2:32 PM  
Anonymous Anonymous said...

i've seen him in a biff and i certainly wouldn't write that about him....wise to stay anonymous'd better hope lynchy doesn't know the details of who sent that and doesn't reveal them...ooops.!!!!

2:34 PM  

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