Tuesday, April 25, 2006


The Returned & Services League of Australia (Queensland Branch) is appealing to Queenslanders to give this ANZAC Day in memory of those who have served our country in war and peace.
The RSL (QLD Branch) has established the Eternal Flame Foundation (EFF) to meet the increasing welfare needs of our ageing veteran community and to assist those who may not be entitled to benefits from other sources.
In support of the EFF charitable foundation, Clemenger BBDO, Sydney has produced a heartfelt advertisement which depicts the sacrifices our Diggers made fighting for Australia.
RSL (QLD Branch) Marketing & Community Relations Manager, Kathy Davis, said the advertisement reminds us that ANZAC Day is for commemoration and reflection.
“The concept is powerfully emotive and we are grateful to Clemenger BBDO for providing this creative ad as a community service to the RSL,” she said.
“Many Diggers cannot afford the care and services that could alleviate their suffering and the Eternal Flame Foundation will assist these veterans by providing direct funding and welfare assistance.”
Tax deductible donations can be made directly to the Eternal Flame Foundation by phoning 1800 775 753 or online at www.rslqld.org
This year, the RSL proudly celebrates 90 years of care, commemoration and community involvement. Public support of the Eternal Flame Foundation appeal is critical.
The RSL (QLD Branch) thanks The Courier-Mail for its continued support of the veteran community.
They gave a lot, please give a little.


Anonymous Anonymous said...

Sitting down at the Inverloch beach today my friends and I payed our respects with a minutes silence. Looking out over the glistening water I thought to myself 'this beautiful country is truly worth the sacrifice'.

6:12 PM  
Anonymous Anonymous said...

Lest you forget in future, you paid your respects (not payed). But I agree with your sentiment, it was a great day for a great country.

8:08 PM  
Anonymous Anonymous said...

8.08pm, Lest We Forget to tell 6.12pm that it should be a minute's silence (with an apostrophe). And that the article below should say Colenso still leads (not lead) CB creative rankings, but Saatchi Sydney closes (not close) gap.

11:26 PM  
Anonymous Anonymous said...

Fuck all your semantics, it's great piece of work. A real message, not the shitty toothpaste "whiter and brighter" tagline that most us wrote today.
This sort of stuff reminds me why I still work in advertising. Well done fullas!

11:46 PM  
Anonymous Anonymous said...

Yeah, sorry. Drinking started at 1pm. And double hangovers are never kind.
Lest we forget, and correct me when I'm forgetful.


8:05 AM  
Anonymous Anonymous said...

Just for the record, my Grandfather fought with the Aussies in WW2 after the Juno beach landings.

He had an absolute love for the Anzac troops, they were brave, resolute and never left a mate. They were fucking good shots too apparantly.


8:52 AM  
Anonymous Anonymous said...

Nice simple idea and well executed, well done.

9:05 AM  
Anonymous Anonymous said...

Sadly, we always forget the sacrifces made at Galipolli by the British, Indians, Gurhkas, and the French. We may have lost 11000 anzacs, but the Poms lost 40,000, the Indians/Gurkhas 1500, and the French 50,000. We can't claim it all for ourselves - it's not like the Commonwealth Games coverage.

9:43 AM  
Anonymous Anonymous said...

And 90,000 plus Turks died too.

9:51 AM  
Anonymous Anonymous said...

Simple. Sad. Great.

10:01 AM  
Anonymous Anonymous said...

Our bitching about tv commercials somehow seems a little ..insignificant when you look at it sometimes eh?

10:45 AM  
Anonymous Anonymous said...

Ah bullshit to the lot of you. Just cos it's a worthy cause, doesn't make it a great ad.

It's a piece of shit, and deep down most of you know it.

11:03 AM  
Anonymous Anonymous said...

Nice idea. Beautifully executed.

11:19 AM  
Anonymous Anonymous said...

Nice ad.

And 9:43 AM...

I don't think you really understand why the ANZACS are so revered and I'm not about to explain to you here...suffice to say, that it had a great deal less to do with the amount of soldiers sacrificed and a great deal more to do with defying the odds an impossible situation for much longer than expected.

But you're probably english eh, so all is forgiven.

11:28 AM  
Anonymous Anonymous said...

11:03 Give it a rest just for a day.

You must be pretty fucking jaded to try and wrestle this blog back to badmouthing work.

11:42 AM  
Anonymous Anonymous said...

11:42, this blog is about creative quality.

Regardless of the worthiness of the cause, this ad is the print equivalent of a hobo on a footpath with his hat out begging for spare change.

Incidentally, I have been just as vocal defending work I think is great on this very site. It just so happens that this print ad aint one of 'em.

- 11:03

12:08 PM  
Anonymous Anonymous said...

well 12.08....when, if ever, I see a hobo with a diggers hat I'll be sure to give him a donation.


12:19 PM  
Anonymous Anonymous said...

12:08. Congratulations. It looks like you get the concept.

Head 'em up!

12:28 PM  
Anonymous Anonymous said...

12:08, when and if you ever judge an award show you can kill this ad off.

Then you can sleep all safe 'n sound eh?

I'm pretty sure the creatives were looking for donations, not petty bitching from wankers.

1:02 PM  
Anonymous Anonymous said...

My dad fought in Turkey and he'd love this ad, even though it was in Istanbul punching on at the Galatasary V Leeds Champions League match a few years back.

1:31 PM  
Anonymous Anonymous said...

ah yeah thanks for the pointless unfunny pommy banter 1.31pm

2:20 PM  
Anonymous Anonymous said...

SCAM! Why don't you go back to doing real work for REAL charities such Land Mind Awareness Week or Big Brother Anon (BBA)... oh hang on

2:36 PM  
Anonymous Anonymous said...

The ANZACS won medals that none of us ever will. The kind that get celebrated every year without losing currency like advertising trophies.

3:07 PM  
Anonymous Anonymous said...

3:07 Absofuckinglutely.

You deserve a pint sir.

3:45 PM  
Anonymous Anonymous said...

Did any of you drop a coin or two in a Digger's hat?

4:00 PM  
Anonymous Anonymous said...

3.07, you're a bloody legend. Great line...

4:09 PM  
Anonymous Anonymous said...

So if I do a crap ad for the "right" client - someone who's flavour of the month that you're not allowed to bag - then all criticism of the CREATIVE is out of the question.

Nice to know. Time to get working on another tired and predictable ad for Ronald McDonald House.

4:18 PM  
Anonymous Anonymous said...

I left this on the post below but I'll put it here too just in case... I'm a writer about to roll into town on the job hunt, does anyone know who is hiring? Got a few awards and I'm ready to get stuck into it and hopefully get some more! Contacts are always appreciated too. If you know of anything or hey, just want to gossip a bit, drop me a line at laluciola7@hotmail.com

4:24 PM  
Anonymous Anonymous said...

Dear 11:03

You yourself show complete ignorance when it comes to the ANZAC tradition and Gallipoli. You obviusly can't read, or lack the IQ to understand the sad, but salient point I was making.

The ANZACs- with all due respect, do not hold a monopoly on holding out against overwhelming odds.

Have you heard of Rouke's Drift?

The Blitz?

And so what if I'm English? In my book, I'm more Australian in my outlook than you are. But don't worry, being a dickhead, is very much in vogue at the moment.

4:32 PM  
Anonymous Anonymous said...

Dear 4:32PM,

You might want to recheck who you're flaming. I'm 11:03, and as far as I remember I didn't mention anything about ANZAC history.

I'm the person everyone is angry at for not liking the ad.

Ta ta.

- 11:03

4:38 PM  
Anonymous Anonymous said...

Err 4.32 you're kind of missing the point mate...

ANZAC stands for Australian and New Zealand Army Corps and it's a time for Australian and New Zealanders to reflect on the sacrifice their sons made.

It is NOT something shared with the English.

The only thing is has to do with the english is that many young ANZACS in Gallipoli were needlessly sent to their deaths by guess who the ENGLISH!

If you're going to discuss Aust, history at least know a bit about it. And if being a dickhead is vogue at the moment then you're the top model son.

4:50 PM  
Anonymous Anonymous said...

4.32 there's a film about called 'Gallipoli', about the ANZACS, watch it sometime and you might learn something.

4:59 PM  
Anonymous Anonymous said...

4:50.. agreed mate, we did order the senseless 'over the top' orders that killed a whole pile of Anzacs - and yes, Anzac day IS a solely Aussie/NZ - however - many, many English died during the fight.

Ordered to make pointless charges by our own generals too.

It's all fucked whichever way you look at it really.

5:09 PM  
Anonymous Anonymous said...

If only that little turd of a man howard realised it too.

5:39 PM  
Anonymous Anonymous said...

Isn't there some other blog where you boys can go and flirt

5:47 PM  
Anonymous Anonymous said...

is there something bigger than advertising that occupy your brain for five minutes? Besides its on topic.

6:00 PM  
Anonymous Anonymous said...

It's actually Rorke's Drift, 4:32. On 22-23 January, 1879, 150 British soldiers defended a supply station against some 4000 Zulus. The highest number of Victoria Crosses (11) ever awarded in a single battle. See the movie Zulu, starring Michael Caine and Stanley Baker.

6:19 PM  
Anonymous Anonymous said...

4:50 - the very fact that you're using a film as the basis of your argument shows you're a sad young, ignorant twat. And for your information Gallipoli is a peninsula - a peninsula on which 6 nations battled under harsh and unrelenting conditions. A peninsula on which the blood of 6 nations was freely given for a cause they all believed in.

The ANZAC legend was undoubtedly forged on ANZAC cove also known as Bloody Beach Bay. They did themselves proud. I don't expect you to know about the batlle of Sari Bair on August 15th 1915, when a regiment of Gurkhas were wiped out, or how after a heroic defense by the Kiwi's they were relieved by The British Lancashire Fuesiliers? Do you even know that The London Dubliners regiment lost 3 out of 5 men during their attempted landing? No, because your a small minded, channel 9 watching, arsehole.

So before you go challenging other peoples ability to get their facts straight, I suggest you try getting your own straight.

And if you'd actually taken the time to refelect upon what I originally said, you would't have made yourself look so bloody stupid. Thank god for your sake, that you blogged anonymously.

6:22 PM  
Anonymous Anonymous said...

Dear 6:15

Thank you for pointing out my typographical error. Yes you're quite correct, it is Rorke's Drift - I was over keen and too fast. It was also a much better movie than the prequel, Zulu Dawn.

6:24 PM  
Anonymous Anonymous said...

4:59 There's a programme on Nick Jnr, Dora The Explorer, watch it, you might learn something.

Onya 4:32, at least you've got a conscience.

6:36 PM  
Anonymous Anonymous said...

Anzac day is dead. or it should be. it's time to move on. My grandfather spent 4 years as a POW in Germany. But he didn't do it for king and country or any other reason than he was forced to go do it. In his words, it was all bullshit. him , the other POWS and their captors were all little pawns in the evil plans of powerful men. and now every year we venerate this endless of supply of sheep to the slaughter. We perpetuate the system, honour the process and provide it with a reason to exist.

9:27 PM  
Anonymous Anonymous said...

9.27 - point well made.

To bring the whole thing full-circle and casting all this jingoistic, potted history lesson, clap-trap aside - it's a very average ad.

A pity.

9:57 PM  
Anonymous Anonymous said...

yeah, dead soldiers are boring. Let's talk about ourselves again.

10:36 PM  
Anonymous Anonymous said...

Wished the Zulus had kicked your invading elitist white pasty scawny arses myself.

9:26 AM  
Anonymous Anonymous said...

6:22 pm thank god for 'google'.

9:31 AM  
Anonymous Anonymous said...

'Sadly, we always forget the sacrifces made at Galipolli by the British, Indians, Gurhkas, and the French. We may have lost 11000 anzacs, but the Poms lost 40,000, the Indians/Gurkhas 1500, and the French 50,000. We can't claim it all for ourselves - it's not like the Commonwealth Games coverage.'

9:43 AM

BUT in Aust and NZ we call this day ANZAC day because it is OUR day to commiserate OUR losses, OUR men.
Simple concept 9.43 and nothing to with ownership.

9:39 AM  
Anonymous Anonymous said...

Nice one lads. great execution too.

9:49 AM  
Anonymous Anonymous said...

6:22 - you're a knob. I read this blog and often shake my head, often laugh and every now and then I get a little stiffy. But your posts take the cake in the "I'm a really sad dude" section of the bakery. Who gives a flying fuck how clever you think you are? I tend to agree with some of the posts, the ad is OK at best, but it's a cracker of a cause so people feel strongly about it. But whether or not you know the maiden names of all the mothers of the sons of the fathers of the soldiers who died at Billy Bob's Beach in 1766 is irrelevant. And you know what? I don' even give a shit if you scour this post with a keen eye in search of a grammatical error in some fucked-up way to prove you're uni fees were worth it. You'll still be a anus.

9:51 AM  
Anonymous Anonymous said...


I'd rather be an anus than being a twat!

All I suggested in the first instance cockface, was that we reflect, as conscience dictates, on the fact that that there was a senseless waste of life - on all sides. But you're obviously too stupid to get that, but it's what I've come to expect from you.

I have to think that the ad is a poignant reminder of our forgotten heroes: heroes that fought for knob heads like you 9:51.

And before you start spouting off my cerebrally challenge friend - my grandfather fought in the Great War from 1914 to 1918 - a decorated hero of The Somme, Paschendale, Yvpes. My father at 15 was in the Royal Navy and was the Evacuation of Normandy, he was then station over here to help protect Australia from the Japanese. And I am proud to march on ANZAC Day, what about you?

12:13 PM  
Anonymous Anonymous said...

My grandfather fought in Singapore, Burma and participated in the infamous death marches.

Then again, he was Japanese.

1:47 PM  
Anonymous Anonymous said...

War sucks. Killing has never brought peace. Everyone that goes to war either died, or came home fucked up. It didn't do this 'beautiful' country any good. The poor soldiers who went their where duped. They did nothing positive for anyone, except keep the existing govt in power. Bit like what's happening now.
PS The ads OK at best. But we shouldn't give the diggers any money, the govt should that's who they fought for. And to Mr Grammar out there, I know, you shouldn't finish a sentence with 'for'.

1:47 PM  
Anonymous Anonymous said...

Send all the advertising wankers to the trenches - they'd bore the hun into submission.

2:11 PM  
Anonymous Anonymous said...

12.13pm shut up, you're an embarrassment and this blog is not about you.

2:21 PM  
Anonymous Anonymous said...

How the fuck did this blog turn into a rant about war and ANZAC day. For fucks sake, ring lawsie or the parrot if you want to have your rant. this forum is about singing the praises of good ads or blowing the fuck out of shite ads.

lets forget about our alliance and beat these fucking kiwis with some good homegrown ads.

Now get back to work, the lotta ya!

Lest we forget.

2:32 PM  
Anonymous Anonymous said...

Who's Lest? I forgot.

3:47 PM  
Anonymous Anonymous said...

Melbourne will save Australia's creative ass.

Melbourne Suit

4:02 PM  
Anonymous Anonymous said...

What an illiterate bitchy lot you are. Spoiling for a fight, but ill-equipped for the task. For fuck's sake Lynchy, some new stories please.

Like what's the latest on Mick & Ian.

And how about a new press release on Clems Melbourne's latest sizzler so the angry little ants can have another bite at Josh Robbins.

4:10 PM  
Anonymous Anonymous said...

More puffed out chests than a Wonderbra ad.

8:09 PM  
Anonymous Anonymous said...

The Eternal Flame? Describes this site to a tee, doesn't it?

9:23 AM  
Anonymous Anonymous said...

Gee 8.09, I seriously hope you're not a copywriter but you most likely are.

9:33 AM  
Anonymous Anonymous said...

We were very poor as kids. Very poor.

My parents used to buy all my clothes from army surplus.

It'd be ok but I felt a bit of an idiot being the only kid at school dressed like a Japanese general.

11:11 AM  
Anonymous Anonymous said...

Is that you again 8.09pm?

11:38 AM  
Anonymous Anonymous said...

It's a great ad because it encourages you to cough up with an undeniable truth.

Is it a ball-tearing piece of creative genius? No. Does it work? Yes.

It's more important that it achieves its aims than appeases the majority of deluded arse-clowns that populate this blog.

Well done Clems.

11:42 AM  
Anonymous Anonymous said...

This comment is off topic, but please bear it some thought. Last night I was entangled with a lady companion in a post orgasmic haze when lo and behold I start thinking about the brief I'm working on. Funny thing was I had some great ideas in this moment of clarity. I'm doing award school at the moment, and I was wondering if any of you high flyers could share your experiences on this matter.

Yours sincerely

Asifi'd Saymyname.

(My first name is Arabic, my last Japanese, you can probably guess I look kinda funny too)

2:48 PM  
Anonymous Anonymous said...

Mmmm, yes. That's why you should always wank with a pen in your other hand.

Which in turn is why there's so much witty graffiti in toilet cubicles.

11:28 AM  
Anonymous Anonymous said...

Thanks for the advice I'll go crank some ideas out right now. Btw I've seen a few agency toilets, but as yet I haven't come across any witty graffiti. Maybe you secret copywankers are using invisible ink.

12:58 PM  
Anonymous Anonymous said...

12.58 you are definitely not witty, not even amusing.

Please stop.

3:34 PM  
Anonymous Anonymous said...


10:12 PM  

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