Tuesday, August 08, 2006


Twenty-two of the world’s most talented new directors will be honoured at the 16th New Directors Showcase tonight (8 August). One of the advertising industry’s most coveted events, the Showcase is a joint venture between Saatchi & Saatchi and the AFA. This annual global search for the best new directorial talent aims to identify and promote the best directors of the future.
This year’s theme of ‘Disruption’ captures the rule-breaking, status quo-challenging collection of work featured in the 2006 Showcase. The outstanding reel demonstrates a depth of talent for creating poignant and provocative work that shocks, dates, amuses and challenges. There’s strong evidence of a sophisticated mastery of technology and art direction.
David Nobay, Executive Creative Director, Saatchi & Saatchi attended the Cannes International Advertising Festival where the 2006 reel was screened for the first time: “The directing talent that we’ve seen this year is truly inspirational. The 22 new directors on the reel cover a diverse range of approaches, skills and styles from around the world. What they create is unmissable.
“The 22 directors on the reel are chosen from over 500 reels submitted by our 143 offices worldwide. It’s highly competitive, and by spotlighting the hottest new talent, we keep the industry fresh and established directors on their toes.”
The Showcase forms a key part of the AFA’s Creative Program. Developed to encourage and foster creative talent, the program includes AFA AdSchool courses in Copywriting, Creative Process, TV and Print Production, Art Direction Principles and e-Marketing, taught by industry specialists.
“One of the more wonderful developments in the AFA world has been the recently agreed closer links with AWARD. It’s wonderful because the AFA recognises that at its core, advertising is the business of creativity. And the AFA needs to do all it can to promote creativity’s business changing power. Every year Saatchi & Saatchi Showcase us just how powerful great ideas, well executed, can be”, said Russel Howcroft, AFA National Chairman.
The AFA/Saatchi & Saatchi New Directors’ Showcase will be shown at The Palace Academy Twin, 3A Oxford St, Paddington tonight (Tuesday 8 August) from 6pm. AFA and AWARD members: $60; non-members: $70; youngbloods & students: $45. Only a few seats are available. For further details and bookings please visit www.afa.org.au or call the AFA on (02) 8297-3800.


Anonymous Anonymous said...

Say what you like about Saatchis, but how good is it that they support this event every year? I guess that's part of what's made them the champions of creativity world wide for so long.

And before you ask, yes, I do work there.

5:30 PM  
Anonymous Anonymous said...

I don't work there and don't like the Saatchis 'culture', but I admire the singlemindedness thay display when it comes to ideas. So many agencies flounder around, declaring that all they care about is 'the work' when what they actually mean is 'the shareholders'. Saatchis walk the walk and somehow (presumably) make money.

Hats off to them.

3:21 PM  
Anonymous Anonymous said...

Very well put, 3:21pm. How many agancies talk it up about being a creative agency, however, when it comes to the crunch, they do exactly what they client wants them to?

9:11 AM  
Anonymous Anonymous said...

Define "the Saatchis 'culture'", 3:21.

10:29 AM  
Anonymous Anonymous said...

Well, 10.29, I'm no expert. I worked in the London office for a couple of years in the late '80s and in the late '90s I freelanced when Droga was there (lovely man), and know people in the office here.

I think it's a blokey, hugely (sometimes unhealthily) competitive and arrogant environment.

That's not to say it's bad, just bad for me.

1:05 PM  
Anonymous Anonymous said...

Yeah, 3:21, see if you can actually put into words what Saatchi's is all about. I used to work there, so it'd be interesting to know what you think.

Is it the same now as it was, say, 5 years ago? 10? 20? '

Agency culture' is a term that's pretty freely tossed around in Adland, but how do you define it? Is the internal understanding of the culture by people who work there the same as the outward perception by others? Does the perception match the reality?

Blimey Lynchy, I feel an article coming on!

2:02 PM  
Anonymous Anonymous said...

I think arrogance is in the eye of the beholder. Most of the Saatchi crew I know are pretty level-headed and self-effacing guys and gals.

4:51 PM  
Anonymous Anonymous said...

In the case of Saatchis, arrogance could be a misinterpretation of an inrehent confidence you have when you work for an agency that had creative people as its founders. The agency was always predicated on doing great work. Same goes -or went- for The Palace.

This is in direct contrast to most agencies in which profit and return to shareholders is actually the main game - despite what their blurb says.

I've worked for both types, and it seems for the latter type of agency, often a multinational, creative work and creative staff are an irritation that has to be endured for the sake of running a business.

10:43 AM  
Anonymous Anonymous said...

Just so you parochials are aware, I live in a country of 260 million (USA) and Saatchis is an embarrassment over here. So 5.30 "champion of creativity world wide." Your world obviously stretches from Millers to McMahons. How nice.

10:46 AM  
Anonymous Anonymous said...

Ah, but 10.46am, Americans don't understand creativity in advertising, do they? For a population of 260 million, one good ad agency (Crispin doodah wotsit) isn't a great showing is it? (Though, granted, Fallon used to be good in the '80s).

11:24 AM  
Anonymous Anonymous said...

Saatchi New York was ranked 3rd in the world at Cannes this year.

How nice, 10:46 am, how nice.

11:51 AM  
Anonymous Anonymous said...

You're right 11.24. It's Australians who really understand creativity in advertising. "Lube Mobile get the whole job done...call 13-30-31." A cracker!!!!

9:36 AM  
Anonymous Anonymous said...

Yeah it's a great culture that practises hazing new staff with compulsory beer skulling.

Bet Lion Nathan's thrilled to be associated with that.

10:55 AM  
Anonymous Anonymous said...

i think saatchis are skilled at linking their name to other's creative work eg. the new directors mentioned here and bob i's stage sharing with malcolm mclaren and bob geldof recently in sydney –(I was embarrassed that an ad person believed they belong on the same billing as them. )

10:46, the USA has over 300 million people. Agree Saatchis are not really on the creative radar here. Their Cannes rating, which doesn’t mean much in the USA, was on the back of many scam ads. Also the agency of the year is a numbers game and many better agencies don’t bomb every category. Eg . Wieden doesn’t enter print, outdoor etc.

That said, I hope they can turn the NYC office around on their paying clients. Tough job. The LA office has occasional hits on Toyota which people respect given the degree of difficulty.

11:24, might be time to pull your head out from your ass. The list of great US shops is far higher than your IQ will ever be.

Have a nice day y’all.

12:21 PM  
Anonymous Anonymous said...

Sorry 11.51, Lowe Hunt Sydney kicked Saatchi New York's ass.

From USA's Advertising Age.

"BBDO Worldwide won the most awards across all Cannes Lions categories.

In a very close field, BBDO Worldwide was a consistent winner across all categories. Despite a poor two-bronze performance by BBDO's Brazil agency, Almap BBDO, Sao Paulo, usually one of the stars of the festival, other offices picked up the slack. Abbott Mead Vickers BBDO, London, scored six Lions and the film Grand Prix for Guinness' "NoitulovE" and Network BBDO, Johannesburg, won five Lions.

Saatchi & Saatchi's star office was New York, taking home three Gold and three Bronze Lions. "

Six lions enough to make it 3rd ranked agency IN THE WORLD?


2:19 PM  
Anonymous Anonymous said...

Hey 2:19PM. Pull your head out of your arse and check the facts. I was at Cannes when it was announced:

1. TBWA Paris
2. Abbot Mead Vickers BBDO London
3. Saatchi & Saatchi New York.

Don't believe me?


3:57 PM  
Anonymous Anonymous said...

Hmmm 3.57 is right.

Saatchi's cleaned up in all the paedophile awareness categories.


4:58 PM  
Anonymous Anonymous said...

Leo Premutico has helped turn around Saatchi New York from nowheresville to 3rd in the world in less than a year. I was at Cannes this year and definately didn't think any of there ads were scammy. give em the benefit of the doubt.

5:47 PM  
Anonymous Anonymous said...

yes 3.57 you are right.
They did come third. And not a single paying client along the way.
Press and outdoor for what brands? Ads that ran where?

10:41 PM  
Anonymous Anonymous said...

Hey, who wouldn't want to be top agency in paedophile awareness campaigns?

Surely it's what everyone entering cannes is working towards.

Seriously saatchi guy, do you really think six pencils warranted Cannes no 3 or even Bacchus Marsh no 3?

(even though Bacchus Marsh is recognised for its own creative campaigns to outlaw paedophilia)

And if you'd really paid attention in Cannes, you would have acknowledged the efforts of Bacchus Marsh.

10:50 PM  
Anonymous Anonymous said...

Hey everyone,
I thought I would go for the busiest comment page here.

I need some briefs to practise writing on. Would any of you friendly, smart and very attractive people know where I can find some online? Some that haven't already been deflowered by anyone? I tried looking at D&AD but they only have finished products... no briefs.

I can't wait to be jaded like you guys. I seriously am looking forward to it.

*runs away before bullets rain down*

Thanks if you can help me I really really appreciate it


9:09 AM  
Anonymous Anonymous said...

10:50 -

They're Lions, not pencils. And six is about six more than you won this year. And they also include the number of finalists you had to create the tally. And Saatchi NY clearly won more than whoever came fourth, but not as many as whoever came second, regardless. And who says I'm a guy? And who says I'm from saatchis?

Luv and kisses,

3:57 x x x

9:41 AM  

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