BBDO WINS FONTERRA
Although not yet confirmed, CB hears that BBDO has won the entire creative and media for all brands in the Fonterra stable within the Asia, Australia and NZ region. Fonterra Brands currently has more than 100 active brand names, including Anchor, Mainland, Bega, Western Star, Tip Top, Peters, Brownes, Connoisseur and Anlene.
CB hears it was a close run race against Y&R, which originally were considered rank outsiders at the start of this long and winding pitch. One source says the close ties between Fonterra and Clemenger in New Zealand was probably the clincher. Peter Biggs, the new head of Clems Melbourne, had already secured the Fonterra Mainland account last year for the NZ office when he was MD of Clems Wellington.
Fonterra is New Zealand's largest dairy company. As a cooperative company, Fonterra is owned by approximately twelve thousand individual farmers throughout the country and it is the fifth largest dairy company in the world.
posted by CB @ 12:09 AM
10 Comments:
Good win Biggsy. As far as Clems Melbourne is concerned, after winning Primus the other week, things are really looking up at last.
I think this a scoop. I haven't even been told internally.
Fuck, what's that worth to BBDO in terms of billings around the region? Any offers over $100m?
Big M schmig M. So it turns out there are bigger cows to milk. Now that's foresight.
Do all twelve thousand farmers have to approve the ads?
Well done Clems ! What a great week you've had. National Foods are one of the biggest pains when it comes to clients so you're well rid of them. Feel sorry for AJF who now have to deal with them....ha ha ha. Bring on the massive billings !!!!
or a punt that's paid off 10:23
Scoop my ass. That was a done deal ever since Clems resigned National Foods, and was even reported as a done deal weeks ago on the internet press overseas. Fonterra had no intention on appointing anyone else and is yet another example of tyre-kicking advertisers getting a bunch of hapless agencies to waste their time and efforts pitching for an account they had no chance on winning on the first place. What a farce.
Do all twelve thousand farmers have to approve the ads?
:D
They just wanted to see you sweat 6.29 (Matt) SFX:Dr Evil laugh.
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