ISUZU MAKES IT A HAT TRICK FOR FENTON STEPHENS

Melbourne based Fenton Stephens Advertising has been appointed by Isuzu Trucks Australia. Isuzu is Australia’s biggest truck company and the appointment coincides with what Isuzu marketing manager Jeff Birdseye calls a pivotal year in Isuzu’s growth.
The Isuzu win comes hot on the heels of two other recent account wins for Fenton Stephens -- the Stubbies Clothing Company and Malvern Star Bikes. Both of these iconic Australian brands are about to undergo a revitalisation. The agency position is clear says Alex Fenton (left, with Roger Stephens): “We don’t do one-off ads, we build brand campaigns. Every ad has to contribute to the brand in a cumulative sense.”
This is borne out in the recent poster work which continues a long running campaign for Everlast, one of the founding clients at Fenton Stephens when they opened their doors late last year. Fenton has worked on the ‘Nothing soft comes out of The Bronx’ campaign since its inception some five years ago at his former employer, Whybin TBWA.

Credits:
Creative Director: Alex Fenton.
Writer/Art Director: Alex Fenton.
Typographers: Alex Fenton and Frankie Ey.