Sunday, August 06, 2006


He’s given plenty of lessons on the field. Now Sydney Swans co-captain Barry Hall is using his fame and footballing nous to provide a unique and light-hearted introduction to the AFL for those Sydneysiders still wondering what the great game of Australian Rules Football is all about.
The Sydney premiership full-forward has taken on a new role in a series of innovative television ads created by George Patterson Y&R Melbourne that cast him as Professor Barry Hall, head of the fictitious ‘Barry Hall Hall, centre for AFL Fan Education and Excellence since 2006’.
As Dean of Barry Hall Hall, the Swans star big man provides tips and lessons that take viewers on a tongue-in-cheek tour through some of the funnier aspects of AFL eccentricities and unique rules of the game. The television ads also direct people to the website created by Patts Digital Melbourne @
The interactive website amongst other functions enables you to view the rules of the game alongside actual game footage with special commentary by Barry him self, access more information on AFL and the Sydney Swans, even dress your on Brownlow Medal night date, plus the opportunity to enrol in to the Barry Hall Hall institute.
Professor Hall, assisted by fellow Swans Tadhg Kennelly, Jude Bolton and Adam Goodes, together with Swans celebrity fans Adam Spencer and Ian “Dicko” Dickson, celebrates the game of AFL by taking viewers through a series of football lessons including:
• How to sing the Swans theme song
• Perfecting the bounce of an oval-shaped football
• Dancing the 2005 post grand final jig ala Tadhg Kennelly
• The tradition of putting together a crepe banner for the Team to run through
• Celebrating a Swans goal AFL style
• The art of hanging a Swans scarf out of the window of a car post-win
In other television spots, Hall also takes viewers through a light-hearted look at some of the ‘distinctive’ rules of AFL such “Holding the Ball” where Barry, aided by Jude Bolton and Adam Goodes demonstrates how the rule might be explained in a normal “street” situation.


Anonymous Anonymous said...

barry's a real exciting bloke

8:50 AM  
Anonymous Anonymous said...

Terrible execution - look how grainy the green screen video of Barry Hall is! Great idea though.

9:00 AM  
Anonymous Anonymous said...

The whole institute, school, university thing has been done to death. R.I.P

In true 'digital creative' style, they've taken something else and re-skinned it.

9:38 AM  
Anonymous Anonymous said...

As sophisticated as AFL itself. Yaawwwwwwwnn

11:37 AM  
Anonymous Anonymous said...

What an embarrassment to the Swans players, and an insult to AFL fans. Maybe it could be forgiven if it was just a little bit funny.

12:40 PM  
Anonymous Anonymous said...

Wieden. ESPN. American football. Not long ago...

That said, a whole lot better than most crap on TV.

12:59 PM  
Anonymous Anonymous said...

cool idea done poooooorly!!!

2:08 PM  
Anonymous Anonymous said...

Barry Hall Hall. He he. I like it.

And no, I don't work at Pats.

3:23 PM  
Anonymous Anonymous said...

crap. could have been nice though.

7:22 PM  
Anonymous Anonymous said...

very straight foward.

'ahh, we need an ad that teaches Sydney people about AFL'...

Looks like they executed the suits brief.

9:29 PM  
Anonymous Anonymous said...

Nice one, Barry Hall Hall is funny. Considering Barry Hall is a footballer, not an actor the ads are pretty good. Cool website too.

By the way 9.38 AM, your comment, (The whole institute, school, university thing has been done to death. R.I.P) has sooooooo been done to death, you tool.

9:46 AM  
Anonymous Anonymous said...

Patts Melbourne will win agency of the year next year hands down. No agency deserves it more. OK so this might not be as great as some of the other work they've done in the past year but you bloggers might want to start actually trying to compete.

7:34 PM  
Anonymous Anonymous said...

'trying to compete' is a little trite isn't it, 7:34? People can have an opinion even if their agency doesn't have the kind of award jury-friendly clients (beer, footy, cricket) that Patts have. I think Patts are great, and these spots are pretty good, but I'm sure there are a bunch of creatives around who could have given this brief (educate NSW people about AFL) a pretty good shake. Or at least we'd like to think that.

9:26 AM  
Anonymous Anonymous said...

9.46 The whole 'Tool' thing has also been done before and so much better. I suggest you attend come back school, perhaps after you've done Award?

11:06 AM  
Anonymous Anonymous said...

11.06 - The whole 'done before and so much better', has been done to death. You knob (read tool).

12:23 PM  
Anonymous Anonymous said...

Take it outside, you two.

1:09 PM  
Anonymous Anonymous said...

9:26 is obviously fairly new to the business.
Two points for 9:26 to consider:

1. A good idea often looks obvious and dead easy to come up with. And we all think we could do a better one.
2. It wasn't long ago that Patts were regarded as the most staid, unsexy agency in Australia. They were like that for decades until very recently.

Have a nice career.

1:22 PM  
Anonymous Anonymous said...

Combined Patts Melb have won more Gold at Cannes, more metal at One Show & more pencils at D&AD than anyone this year. Plus they creamed the domestic shows.

Of course they will be Aust agency of the year. One thing we don't have to debate!

6:04 PM  
Anonymous Anonymous said...

Hey, 9:26 here...

I'm not really sure what you're saying, 1:22. You must be one of those people in suits I see walking around the agency.

Thanks for the advice though.

12:12 PM  
Anonymous Anonymous said...

Why is it, 9:26 that you would assume that someone who has some perspective and knowlege - and can express themselves without resorting to the sort of inane abuse so common on this blog - would be a suit? . I'm an experienced writer. And you, I assume are a junior...what?

8:05 PM  
Anonymous Anonymous said...

Assume away cowboy.

The 'suit' call was more a reflection on the fact that I didn't think your reply made a lick of sense. Reading back over it, it still doesn't.

And i reckon if you read back over the last post, particularly from the target audience's perspective, you'll agree that you've come off as a condescending twat.

Should I still have a nice career?

11:56 AM  
Anonymous Anonymous said...

Saatchi did the institute thing much better for Foxsports two years ago.

12:45 PM  
Anonymous Anonymous said...

The website looks very much like, right down to the ironic mouseover sounds on the animals - I'm sure Barry Hall would love to know that George Patts ripped off a female clothing brand to create a site for him.


7:28 PM  
Anonymous Anonymous said...

what a ripoff. nice work patts!

2:05 PM  
Anonymous Anonymous said...

hahaha. nice work. makes for a good headline doesn't it? "Barry Hall wears Alannah Hill."

6:40 PM  

Post a Comment

<< Home