Tuesday, October 03, 2006


Melbourne-based TVC production company The Guild is joining forces with former Filmgraphics director Mat Humphrey in building a stronger Sydney presence.
Humphrey will be Managing Partner and Chief Vision Officer and very much the creative force behind the Sydney based enterprise.
Says Humphrey: "The time is right for me to do my own thing. I have admired the Guild’s fresh new ‘co-op’ approach to the production company model and want to franchise the brand here in Sydney.
"The old days of the huge production company with massive overheads are gone. My philosophy is simple: put the money on the screen. I want to be able to look at all projects big or small, both here and overseas. I have always enjoyed working closely with creatives and now I am free to do this even more. We are all really excited about the future and so are my clients."
To see Humphrey's latest reel call the Guild on:
Syd: 02 9281 9981
Mel: 03 9529 8100
Mb: 0418 296 291
Email: helene@theguildfilm.com


Anonymous Anonymous said...

Nice move for The Guild. Rodd Martin has moved to the Sydney office too so they're building a nice roster there.

11:25 AM  
Anonymous Anonymous said...

"Chief Vision Officer"?

12:03 PM  
Anonymous Anonymous said...

is it the Guild of finished filmmakers?

12:22 PM  
Anonymous Anonymous said...

What does Chief Vision Officer mean?

12:47 PM  
Anonymous Anonymous said...

Chief Vision Officer!!!! HAAHAHAHAHA! what a beauty. don't know if even our friends in agencies could come up with that one!

2:51 PM  
Anonymous Anonymous said...

Nice move !

8:14 PM  
Anonymous Anonymous said...

"the old days of the huge production company with massive overheads are gone. My philosophy is simple:"

translates as.............

"I want more of the money in my back pocket thank you very much"

what a twat.

"I have always enjoyed working closely with creatives and now I am free to do this even more"
What the fuck has he been doing for the last however-many-years? Ignoring us as soon as he has been awarded the job? What has freed him up to spend more time with creatives? The fact that he can't rely on a solid and respected company to attract work for him, and now he needs to pay for his own overheads.

"the Guild's fresh new co-op approach..." Jesus H Christ, It's another bloody production company making ads and content. whoopdi-fuckin-doo.

Someone tell him to shut the fuck up or as Chief Vision Officer get some one else to write his PR

8:26 PM  
Anonymous Anonymous said...


Everyone knows Mat is one the most respected and successful poeple in the business. Everyone now knows
8:26pm is the opposite.

10:38 AM  
Anonymous Anonymous said...

Except for the fact that they are "Anonymous". No one hire Anonymous!

11:56 AM  
Anonymous Anonymous said...

8.26pm. You are entirely correct. thanks for saying what we're all thinking..

1:20 PM  
Anonymous Anonymous said...

Speak for yourself, 1:20. I was thinking about how to get into our new traffic girl's pants.

3:02 PM  
Anonymous Anonymous said...

Hey 8:26pm / 1:20pm. You need to start taking the tablets again, your split personality problem is rearing it's ugly head again.

By the way have you two been sent ANY scripts in the last 12 months?

3:36 PM  
Anonymous Anonymous said...

3.36pm we write them. we dont get sent them. dick.

4:17 PM  
Anonymous Anonymous said...

Hey 10.38,

I suggest Mat WAS one of the most respected people....that is until this ridiculous PR and the weak willied title.......

affectionately yours,

Chief Anonymous Officer

4:43 PM  
Anonymous Anonymous said...

3.36 - you idiot.
8.26 - i'd much prefer to think about your traffic girl's pants.....

5:57 PM  
Anonymous Anonymous said...

Look at his awards before you ridiculously, gutlessly attack him - Good on ya, Mat!

7:16 AM  
Anonymous Anonymous said...

he's a has been, and his title reflects the time he has on his hands to think up such wonderously ridiculous things....

10:21 AM  
Anonymous Anonymous said...

RIDDLE: how can two large people be smaller than each other.

6:45 AM  
Anonymous Anonymous said...

oh, come on. NOW you have to tell us the answer!

11:39 AM  

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