Wednesday, September 27, 2006

LOVE SYDNEY TRUMPS OGILVY KL?


Ogilvy & Mather, Kuala Lumpur seem to be on the same track for their recent effort for the Economist as Love, Sydney were more than a year back for the Australian Financial Review. Love's work for the AFR has been slammed in CB's Deja View section for immitating AMV/BBDO London's Economist work so perhaps the Sydney agency (headed by Siimon Reynolds) can at least claim a bit of payback.

45 Comments:

Anonymous Anonymous said...

yes it has the same dna (strategy) as the economist campaign...so what...it's still some of the best outdoor that's been in australia for a while....

5:05 PM  
Anonymous Anonymous said...

Purse Pective? give me a break. It's the Economist without the sophistication.

5:35 PM  
Anonymous Anonymous said...

to accuse the economist of ripping off the fin review is like accusing god of copying the pope.

6:05 PM  
Anonymous Anonymous said...

It was also done for Nellie the Elephant: "Off she went with a trumpety trump trump trump trump."

6:32 PM  
Anonymous Anonymous said...

5:05, are you on drugs or do you work at Singos?

6:42 PM  
Anonymous Anonymous said...

The Fin Review campaign IS good outdoor. They're the only adshells I can actually read as I drive past. I can remember quite a few of them. And, my wife, who is not remotely interested in financial news (except perhaps, the news that her credit card has maxed out) even rates them. An ad doesn't have to be image based to be good. However, is it completely original? No.

11:42 PM  
Blogger Captain Obvious said...

Are the Fin Review ads simple? Yes! Are they engaging? Nup! It's old man advertising and the entire campaign is 15 years too late.

8:29 AM  
Anonymous Anonymous said...

Econo
Missed.

8:40 AM  
Anonymous Anonymous said...

8.29 you are a tool...words never go out of fashion...tell me what you think when you turn 19

9:04 AM  
Anonymous Anonymous said...

I'd rather be caught felching the arse out of a chior boy than talking about either of these two dullads. Both of them are as boring and as obvious as each other.

9:12 AM  
Anonymous Anonymous said...

i don't know about you guys, but this captain obvious dickhead, is well, a dickhead. it's not necessarily anything he says, i just hate seeing his stupid name on every freakin blog.

a show of hands please who wants to see captain dickhead banned from this blog.

9:49 AM  
Anonymous Anonymous said...

Here are some words for you 9:04am.
FUCK OFF YOU OLD FART!

9:59 AM  
Anonymous Anonymous said...

My art director just told me that he once poked a polo mint up his own arse and tasted it twenty minutes later.

I'm repelled, yet strangely interested from a scientific viewpoint.

10:00 AM  
Blogger Captain Obvious said...

I don't have anything against words 9.04AM (I'm a writer myself). The Fin Review ads just aren't very good that's all. They are poor man's Economist ads at best, circa 1985 AWARD Annual ads at worst. Maybe you wrote them I dunno, but personally I'd be embarrassed to put a single one of them in my book.

10:07 AM  
Anonymous Anonymous said...

I've got a headline.

'Read the Financial Review and you'll find yourself spouting endless bile about the state of the Sydney property market to anyone who'll fucking listen you rich, boring cunt.'

Print that one Love. It's closer to the brand insight that yours.

10:15 AM  
Anonymous Anonymous said...

The Fin Review campaign sits perfectly with it's target audience. Bankers. They love that stuff.

Ad wankers like different stuff. So what. Siimon has written better ads in his sleep than most people have dreamed about.

10:52 AM  
Anonymous Anonymous said...

Whatever you say Siimon.

1:47 PM  
Anonymous Anonymous said...

Boriing!!

3:04 PM  
Anonymous Anonymous said...

Shiit!!

3:05 PM  
Anonymous Anonymous said...

If you want to see something even more out-dated check out the jacket on the prick 3 down.

3:06 PM  
Anonymous Anonymous said...

"Siimon has written better ads in his sleep than most people have dreamed about."

Precisely why so many of us are so disappointed that he isn't making an effort any more.

3:08 PM  
Anonymous Anonymous said...

Siimon wrote "when they zig, you zag"
So if this (ripped off) campaign is zagging, then I'd rather be zigging any fucking day.

3:11 PM  
Anonymous Anonymous said...

Obviously 'death' is still hanging around siimons work.

3:16 PM  
Anonymous Anonymous said...

Hey captain you are a mac operator. It's obvious.

3:27 PM  
Anonymous Anonymous said...

Bin Review.

3:29 PM  
Anonymous Anonymous said...

When they zig - siimon ziggs too.

3:39 PM  
Anonymous Anonymous said...

Hi Siiiiiimon!

12:41 AM  
Anonymous Anonymous said...

I've been off work for a whole day and there's still NO new news.

No wonder these two ads attracted so much comment.

Something new please, or I'll have to spend the day reading the Fin Review.

8:40 AM  
Anonymous Anonymous said...

These ads are nothing like each other - one's red and one's yellow!

11:52 AM  
Anonymous Anonymous said...

I'm new to the industry. Who the hell is Siimon? And why does everyone spell his name funny?

12:15 PM  
Anonymous Anonymous said...

Didn't Bill Bernbach write when the world zigs, zag? Then John Hegarty (black sheep commercial)... Oh... I get it now.

3:47 PM  
Anonymous Anonymous said...

i personally feel the full point is unnecessary. it kinda floats around the bottom looking lost.

and the image of the paper looks like a cock. cockety-cock cock.

my balls are itchy.

3:57 PM  
Anonymous Anonymous said...

I agree witht he art director at 11.52.

3:59 PM  
Anonymous Anonymous said...

Does Trump mean fart in Australia like it does in the UK?

5:10 PM  
Anonymous Anonymous said...

siimon says

5:21 PM  
Anonymous Anonymous said...

I'll bet it still wins metal (the econo-ad that is). every single fucking economist ad wins awards, even though it's all the same idea; nothing new. I'm over it.

6:32 PM  
Anonymous Anonymous said...

Welcome to the ad industry 6.32pm.

11:43 PM  
Anonymous Anonymous said...

I am a suit working in an agency in London. Not a big one but a fairly good one. I can't believe the bullshit that comes from "creatives". Even the name makes me ill. Creatives?? there's nothing creative about their jobs. it's all formula and once in a blue moon, someone does something a little different. usually by mistake. So often I have to sit in reviews listening to creatives rattle off the same old ideas. it doesn't matter what brand it is, it is always the same old rubbish. Nothing's better than..., nothing's softer..., there's an easier way to..., tripe. These fin review and economist ads are perfect examples of what I am talking about.

If you were truly creative you would be making movies or art or writing books or something. just accept you're an ad guy and get on with it or go do something creative. The ad industry isn't the place for it.

8:43 PM  
Anonymous Anonymous said...

8:43 Absolutely spot on.

10:12 AM  
Blogger Captain Obvious said...

Someone I think is a little bitter. Did you try out as a creatve 8.43 and it didn't work out?

7:36 AM  
Anonymous Anonymous said...

8.43 is, of course, right. Creative is the wrong term, it IS very formula. The job is really about presenting a proposition or argument to a potential consumer as to why they should use your product/service. Which is actually a lot more interesting and challenging than just trying to think of the first joke/pun/visual trick etc that works with the product and then desperately trying to back it into what the suits laughingly call the propositition.

At its best, the copywriter's job is that of an advocate. At its worst it's what it so often becomes, formula. Using well worn reference to salve the worries of a nervous client.

So well said, London Suit. NOW what about a suit's job?

They don't think anymore, planners and creatives do that.

They don't sell anymore, creatives all to often have to do this. Most suits in Aus don't even know that selling is their job.

They don't even take creatives to lunch anymore. No-one does that.

Bloody advertising.

9:19 AM  
Anonymous Anonymous said...

But suits do add the tit factor so sadly lacking in most creative departments, wouldn't you say?

2:49 PM  
Anonymous Anonymous said...

Very good point(s) 2.49.

9:35 AM  
Anonymous Anonymous said...

Yes. How sad that fun bags inhibit one's ability to be 'creative.'

7:40 AM  
Anonymous Anonymous said...

the London suit again. Did I try out to be a creative? No. I like creative things but don't have a creative bone in my body. Sell, I can do that. But like any salesman you need a product that you believe in. Selling a skoda as a mercedes isn't fun. Particularly when you, the client and the creatives all know in your hearts that the work isn't up to scratch but we'll pretend like it is anyway.

The answer. I don't know. Maybe its time to open a car dealship.

7:00 PM  

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